When you are just starting out in cigars it’s common to think you can tell everything you need to know about a cigar by its wrapper. As with most things in life it’s actually a lot more complicated than that. Where was the wrapper grown, from what seed, and what were the soil and lighting conditions? The wrapper contributes a fair amount to the overall flavor of the cigar, but you can’t always tell what you’re going to get by appearances alone.
Walking into a kitchen startup incubator deep in the West end of Louisville called Chef Space, everyone seems to be busy with their individual missions. We stop and say hi to Corey, who is making Elixir Kombucha in a medium sized section of the test kitchen that his company rents out.
Back in 2013 a rumor started circulating that someone had stolen cases of Pappy Van Winkle from a warehouse at Buffalo Trace. At first the story was amusing – how did more than 60 cases of whiskey valued at $26,000 walk out of a warehouse? It was apparently pretty well hidden, too. New reports started to circulate saying the thieves had taken the cases from the center of the pallets so it wouldn’t be detected until shipping. For two years people were captivated by this case.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".