Domino's Pizza just launched its new £4 lunch menu, featuring the Hot & Cheesy Wrap and the Cheeky Little Pizza, with two new spots. The campaign, developed by creative agency VCCP London, cleverly introduces the unique “High 4” concept to emphasize the affordability and appeal of these new lunch options. “A Domino’s for four quid; surely the stuff of dreams? We needed to celebrate this crazy lunchtime value in a way worthy of the brand,” David Masterman, deputy ECD at VCCP London, shared.