In the October 8 edition of The New York Times Magazine, an ad for Gradifi takes up the entire inside cover. A smiling young woman stares out, wearing a yellow sweatshirt with a number emblazoned where the name of a college would usually be. “Why did she borrow $67,928 for tuition?” the ad muses. “She did it to work for you.” Kids These Days: Human Capital and the Making of MillennialsGradifi, it appears, is a student-loan payment plan that employers can offer their staffs.
The year was 1960, and Dr Stanley Milgram had a theory about Germans. Only 27 years old, Milgram was a rising star in social psychology. He had just finished his doctorate work at Harvard on the phenomenon of conformity and begun a prestigious professorship at Yale. For his first experiment as a full-fledged academic, he wanted to push the literature on conformity further, to make it less abstract.
What happens when a funding crunch turns a high school into a recruitment complex for arms manufacturers? Imagine you run a public high school with a middling reputation. You struggle with getting poor kids to engage and graduate as well as convincing rich families not to make use of private alternatives. It’s either come up with a low-cost gimmick or risk being labeled an unemployment factory and expose your belly to the talons of charter school “reformers.” Staying the course is not an option.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".