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Marc Bain

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New York
As seen in: Business of Fashion (BOF), CNN, CNN en Español, MSN, MSN India, Yahoo Life, Yahoo Canada, Yahoo Singapore, The Atlantic, Yahoo Finance, All Things Fashion Tech and
Reporter at @BoF.

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Articles

How Brands Can Still Win Over Back-to-School Shoppers

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By Marc Bain Verified
| Business of Fashion (BOF) Verified
After a prolonged slowdown, luxury is gradually returning to growth, led by the US and China. Drawing on a survey of more than 2,000 clients and dozens of interviews across both markets, The Business of Fashion and McKinsey & Company find in the latest edition in our State of Fashion series a base of customers with increasingly distinct local preferences that nonetheless share an overarching desire for emotional connection.
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The Reason Your AI Investments Aren’t Paying Off

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By Marc Bain Verified
| Business of Fashion (BOF) Verified
The Fashion Jobs Where AI Shines, and Where It Struggles Companies have raced to put large language models to use for jobs from generating images to writing code, but to get the best use of this innovative form of AI, they need to know its limits and how to navigate around them.
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The Executive Briefing: What Luxury Shoppers Want; Retail’s New Hot Spots; The Backlash Against Polyester

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By Marc Bain Verified
| Business of Fashion (BOF) Verified
The author has shared an AI-generated audio version of this article. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future.
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