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Marc Sirkin on Muck Rack

Marc Sirkin

United States
As seen in: MSN, Search Engine Land, MarTech, Third Door Media
Chief Growth Officer, Walk West | Former CEO, Third Door Media, acquired by Semrush | Not a bot, yet, but I do have access to one (or two).
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Articles

Your SEO playbook is toast: Welcome to search in 2026

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By Marc Sirkin
| MarTech Verified
In this episode of Playbook Broken we’re talking to Myriam Jessier, SEO exec at Pragm and Neurospicy, to explore why traditional SEO strategies are collapsing in an AI-driven search world. Myriam breaks down what’s actually changing, why privacy-first SEO matters, how to build authority when zero-click results dominate and what brands must understand about context and relevance today. This is a practical, no-nonsense guide to rebuilding your SEO playbook for the future.
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The Vibe Marketing manifesto

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By Marc Sirkin
| MarTech Verified
The term “Vibe Marketing” emerged in February 2025, when OpenAI co-founder Andrej Karpathy described “vibe coding” as fully embracing the vibes and letting AI handle the technical details, while humans focus on the creative direction. The concept grew since then. According to Exploding Topics, searches for “Vibe Marketing” increased nearly 700% in the past year, rising from approximately 1,000 to 6,500 monthly searches.
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The CDP fantasy is over

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By Marc Sirkin
| MarTech Verified
Get traffic data and keyword intel on competitors instantly. Customer data platforms promised clarity, unity and true personalization — but reality didn’t live up to the hype. In this episode, Hightouch Co-CEO Tejas Manohar joins us to dismantle the outdated CDP playbook and reveal why modern teams are shifting toward composable data architectures and AI-driven decisioning.
Open in Who Shared View Duplicates (2) Issue with article?
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