Marcelo Soares on Muck Rack

Marcelo Soares

São Paulo, Brazil
Audience and Data Editor — Folha de S.Paulo
As seen in: Folha de S.Paulo, WIRED

Be what you are, I tell myself. And myself tells me: we can't be anybody else

What was your first job as a journalist?

I wrote about politics for Folha de S.Paulo.

Have you ever used a typewriter?

Ah, yes. That's all we had in my j-school for the first two years.

How is social media changing news?

Readers don't use the front door to get to you anymore. They use windows and chimneys. That's where you use the skills to keep them neat.