The numbers are mind-boggling. Between 50 and 170 billion farmed fish, and as many as two trillion wild fish are killed each year to feed people and animals, it’s been estimated. More fish are killed for food each year than all other animals combined. Those fish feel pain when they are caught and processed, many scientists say. Yet the animal-welfare movement has until recently paid scant attention to fish. You hear it frequently: “I’m a vegetarian, but I eat fish.” (Uh, no.)
Well, this is odd. Above, a Google search for “donate goat Oxfam” is topped by ads for the World Wildlife Fund and the ASPCA. Below, a Google search for “Oxfam goats” turns up ads for two other charities, Compassion International and Outreach International. What’s going on here? That’s hard to know. It certainly appears as if the four charities took out Google ads that included the word “Oxfam” in order to capitalize on the brand name of a well-known global NGO.
Of the countless well-meaning efforts to help the world’s poor, only sixteen are currently endorsed by GiveWell, a meta-charity that rigorously investigates nonprofits. Three of those are run by a little-known nonprofit called Evidence Action. This is no accident. While GiveWell evaluates programs and Evidence Action operates them, their values are aligned: Both seek to alleviate poverty with interventions that are supported by evidence, thoroughly vetted and cost effective.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".