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Articles by Marco Megali
Core Web Vitals and the News Industry - The End of Fake News?
If it weren’t for topics like Covid and lockdown vying for our attention, it’s highly likely that the SEO community’s buzzword of 2020 would have been Core Web Vitals. As a group, we’re a big fan of buzzwords. E-A-T was probably the buzzword of 2019. BERT the focus the year before that.
Digital Marketing in a VUCA World [REPORT]
We live in increasingly uncertain times and work in a complex industry. COVID-19 made it clear that we live in a volatile, unstable, complex and ambiguous world, as it struck digital marketing agencies with a 40% reduction in the media spend they managed for their clients. It represented the greatest data disruption in digital history.
Top 5 Tips to Save Money on Google Ads
As a quick way to get in front of potential customers, Google Ads can be a worthwhile choice for many businesses. However, an increasingly common complaint from many businesses appears to be around the belief that they cannot afford it. Many now believe that only businesses that can afford to pay higher prices to be at the top of Google search results have any chance in competing in the search auction process. To an extent, this has some truth; Google Ads is increasing in popularity.
Approaching SEO in a Queryless World
Last year more than ever Google has introduced significant changes in the way its search engine works, changes that are probably like to redefine on the long term the relationship of “partnership” established with companies and publishers. One of the main Google evolutions we are witnessing, that in my opinion is still underestimated, is definitely Google Discover. The Era of Queryless information (and Growing customization) Discover is the name of a Google’s product launched in Sept.
Google’s Shiny New Lead Form Extension
As the name would suggest, it is an extension which allow users to click on your ad and submit their details without having to visit your website. Lead Form ad extensions are mobile only. Google has launched this ad extension in response to ever increasing mobile traffic volumes. The ad extensions mitigate challenges around mobile page load speed and user journey complexity through allowing users to get in touch directly via the ad unit.
Should You Bid On Your Branded Keywords in Paid Search?
Have you ever asked yourself whether it’s worth it or not bidding on your branded terms? There’s some disagreement on the net and – as anything when talking about search marketing – a definitive answer does not exist, since the overall strategy has a decisive weight in deciding which direction to take. In general, I believe that the advantages of bid on your own branded keywords are much higher – in almost all cases – to potential disadvantages. Let me explain why.
Can your Content become a Vocal Answer?
Voice Search is certainly a big (and overhyped) topic within the SEO community. Various data are cyclically presented by many parties about growing use of voice queries and the debate is evolving on whether it is more important to focus on the questions rather than on the answers. The reality is that voice search is still in a very early stage and when SEOs talk about it they mostly refer to becoming “vocal answers” to very specific questions.
Image Optimization Tips for Today's Search
In recent months image optimization has been a hot topic within the SEO community. Google is continuously introducing new features in its SERPs and has repeatedly reminded how, in this context, images are gaining more and more importance on the Internet.
How to Integrate your SEO and Content Strategy in 2019
One of the most common questions I get by clients wanting to implement a sustainable and scalable SEO strategy is about how to successfully integrate their optimization and content publishing efforts today, in a constantly changing SERPs environment. In this post, I am going to share with you a couple of things you can do to adapt your approach and match your SEO and on-site content in an effective way.
YouTube SEO: a 3-step process to do it the right way
Are you trying to build an engaged audience on YouTube and wishing it was easier? For brands YouTube is an opportunity to reach people when they are looking for answers to their most pressing questions or giving vent to interests and passions. However, growing a channel (and an audience) on YouTube is not easy at all, especially if you do not want to rely on paid solutions.
Optimising or optimizing for videos on YouTube: Greg Jarboe explains
The International Search Summit is a conference which has a focus which you don’t find on many conferences: international, the title already says it. Its amazing how little this subject is addressed on the larger conferences. It made Andy Atkins Kruger, an international search expert, start his own conference. On the day there were many good speakers addressing all different topics.
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