Mariette Abrahams

Editor’s note: This is part 2 of a two-part article covering seven key trends in personalised nutrition. Click here to read part 1. Over the coming year, the growth and diversity of the personalised nutrition sector will accelerate at an unprecedented rate. Part 1 of this look at key trends driving the sector focused on issues including balancing data ownership, the rise of niche markets, and moves toward greater equity.

Editor’s note: This is part 1 of a two-part article covering seven key trends in personalised nutrition. Click here to read part 2. The past 18 months have been a shock to the system across industries; nobody was left untouched. But downturns generally lead to an explosion of innovation and collective enthusiasm and this situation appears no different, as companies are creating entirely digital services and virtual experiences.

Abstract Purpose The purpose of this paper is to explore the perceptions and experiences of early adopters of the technology. Design/methodology/approach Registered dietitians (RDs) (n=14) were recruited from the UK, Canada, South Africa, Australia, Mexico and Israel. Six qualitative interviews and two focus groups were conducted online using a conference calling platform. Data were recorded, transcribed and thematically analyzed.