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Articles by Mark Benson
The Ad Industry Mustn't Abandon Sustainable Practices Learned in Lockdown
To call the past 18 months unprecedented would be an understatement. And yet as we look back at that period of time, and toward the future, we start to see some of the positive practices that the industry has adopted. The pandemic turned mere ideas and conversations into tangible realities, whereby we perfected the tech and techniques that have pushed our work to its creative bounds and beyond.
What I Learned From Jonathan Glazer's Levi's Ad 20 Years Ago
Working with Jonathan Glazer for six months on the Levi's ad "Odyssey" was a humbling experience. Not only could I barely spell "odyssey" (I'm still spell-checking this as I write), but I almost couldn't finish the commercial. Jonathan's work spoke for itself. At that point, he'd made the Guinness spots "Surfer" and "Dreamer" with us, as well as the all-time classic film Sexy Beast.
Adidas Salutes Teamwork in Star-Powered Ad by Johannes Leonardo
In this short film, skateboarder Jenn Soto feels right at home on her first day as a member of Team Adidas, joining brand influencers such as Pharrell Williams, rapper Jackson Wang, filmmaker Jonah Hill and K-pop sensations Blackpink. Hill directed and provides narration over a loudspeaker.
Comedians Bring a Holistic Glow to Facial Ads From Massage Envy
You know how cars need maintenance, or bike chains need regular oiling? Faces are like that, too. At least, that's what Massage Envy hopes to convey with "Start with a Facial." Created by Fallon and directed by Dave McCary, who's made a career out of quirky scenarios, the campaign features comedians Vanessa Bayer and Arturo Castro, improv'ing through facials. The comedians appear in two ads each, a :30 and :15 variant, though the latter are blessedly not just cuts from their lengthier siblings.
Porsche Boxster 986 - engine swap project
Thought i'd start a build thread for my Boxster. I bought a 986 Boxster S with an engine swap in mind in Autumn last year. I like engine swaps, I enjoy the building of them and love the results. I've built a few MR2 Roadsters with 2ZZ engine swaps and they are great and have turned me onto the mid engine platform.
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