Multidisciplinary work teams, a multi-year innovation plan and combining strategy and creative have helped the agency stay on top. This article appears in the November/December 2017 issue of strategy. Walking off the stage at the 2016 Agency of the year gala, the evening’s top award in hand, Cossette CD Carlos Moreno had one question: “What the hell are we going to do next year?”The Gold AOY prize was the agency’s first.
A "communications marketing" approach and boosting internal talent has put the agency on the podium. This article appears in the November/December 2017 issue of strategy. The Edelman Trust Barometer released its 17th annual survey in February, but it was the first time the findings around eroding trust it had been hinting at for years were self-evident. Donald Trump was in the White House. Fake news had played a role in getting him there.
Short ads: creativity killers or new tools to convey a single-minded message? This article appears in the November/December 2017 issue of strategy. In the 1960s, a group of French writers developed the Ouvroir de Littérature Potentielle, abbreviated as the Oulipo, roughly translated as the Workshop for Potential Literature. Founded by writer Raymond Queneau and mathematician François Le Lionnais, the mission was to impose constraints, such as algorithms and wordplay, on the creative process.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".