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Mark Evans on Muck Rack

Mark Evans

Toronto
As seen in: Marketing Spark (The B2B Marketing Podcast), LinkedIn, Medium, Forbes, PLOS ONE, Taylor & Francis Online, Veterinary Record, Cell Reports, teleSUR, Japan Today, Los Angeles Daily News and
Covers:  startup marketing, canadian startups
Doesn't Cover: reviews, product
Fractional CMO for B2B SaaS Companies | Brand Positioning & Marketing Strategy | Host, Marketing Spark Podcast

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Mark Evans’s Journalist Portfolio

Are You Using the World's Oldest and Best Marketing Tool?

Are You Using the World's Oldest and Best Marketing Tool?

When was the last time you made a business call as opposed to using social media or email? I'd hazard to say …

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Articles

Enhancing creativity with domain-specific design heuristics for digital product innovation

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By Hua Dong, Mark Evans, Xiaoneng Jin
| Taylor & Francis Online
Abstract A key challenge for product designers is the generation of creative ideas that meet the functional and usability requirements of clients and users. This challenge has been further compounded by the opportunities arising from the integration of digital technologies. To enhance creativity in design practice, we proposed a domain-specific DHS, supported by a novel framework, to specifically aid the concept generation phase.
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August 2025, #1469 - Vol 167

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By Mark Evans, Louis Ho, Annabel Westman, Helen Jacobsen
| The Burlington Magazine Verified
You will be signed in for 6 hours upon logging in New to The Burlington Magazine? August 2025 Vol. 167 | No. 1469 Decorative arts Pioneering in her enthusiasm for the achievements of the Pre-Raphaelites, Mary Gardner Bennett organised taste-changing exhibitions and published significant catalogues, establishing a scholarly basis for Liverpool’s great collections of British art. Obituary read more Paris figures prominently in the art-historical imagination.
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The Tooth, the Tale, and the Takeaway: The Power of Storytelling in Marketing

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By Mark Evans
| marketingspark.co
About a month ago, I lost a tooth. How? That depends on which version of the story you’d like to hear. Version one: I’m in a bar with my buddies, talking sports, minding my own business, when a beer is knocked over by someone who had too much to drink. Words are exchanged, shoves are traded, and fists fly. If you think I looked bad, you should’ve seen the other guy! Version two: I’m playing hockey (ice, not field!), my life-long passion.
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Real-time is the new world.

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Trello, WordPress, Buffer, Chrome, Rapportive, Accompli, Refresh

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Twitter