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Articles by Mark Geene
How specialized AI agents unlock accurate enterprise automation
We'll send you our top articles (and no marketing spam), no more than once a week. The rapid adoption of AI agents is taking enterprises by storm. According to Deloitte it is predicted that 25% of companies that use generative AI will launch agentic AI pilots or proofs of concept, growing to 50% in 2027. AI agents address two top-priority challenges — siloed data and fragmented processes.
Getting started with agentic automation: What executives need to know
The recent flurry of AI news signals one thing: AI models are getting commoditized, becoming more advanced but cheaper to use. The opportunity, and necessity, for business leaders to leverage these models is growing exponentially. But how can they make the most of these AI innovations as they happen? Agentic automation is crucial for adopting and scaling game-changing AI across any organization.
The imperative of AI governance in the age of generative AI
AI investments, particularly in generative AI, are accelerating rapidly as organizations seek to take advantage of all the benefits the technology can provide. Unfortunately, with instances of irresponsible AI deployments making headlines, concerns regarding the data privacy, security risks, and ethical implications of AI have also started to increase.
GenAI trained for document processing: Advancing business operations at scale
We’re rapidly moving towards a world where the back office is almost fully automated. Consider: Gartner predicts that within a year, half of B2B invoices will be paid without manual intervention, further increasing to 80% by 2030. We’re not there yet—recent research suggests that, today, 57% of invoice data still needs manual entry—but it’s clearly coming soon.
The Value Of An Integrated Ecosystem
Co-Founder and CEO of Cloud Elements, API integration evangelist, Lean Startup enthusiast and product strategist. Copyright by Tom Werner 2020 has shown that ecosystems solve problems faster than individual businesses can. Looking back to 2018, there’s a disconnect: According to an Accenture report, 76% of surveyed executives expected ecosystems to drive innovations like new business models, CX and digital transformation, but few saw revenue growth from these investments.
Crisis As A New Lens For Digital Ecosystems
Photo: Getty The world looks very different now than in January when I published my last article for Forbes Technology Council. As co-founder of an API integration platform, I'm reflecting on how the current crisis has radically changed priorities for product and IT leaders and how the rapid increase in remote work will accelerate the evolution of digital ecosystems. Lessons On Uncertain Times What comes to mind first is gratitude.
Ecosystems Will Drive Innovation In 2020
Photo: Getty Developers spent much of the last decade building APIs to help connect their applications. These APIs were primarily used to connect applications within an enterprise to automate processes. As we enter 2020, companies are increasingly taking application integration to the next level, leveraging powerful new technologies to quickly and easily integrate their apps with entire ecosystems of applications used by their customers and partners.
Own Your Digital Ecosystem, or It'll Own You
It's one of the most deflating moments for a software business: you've poured thousands of hours into building a great product. It works as promised, and you have early customers who believe in your vision and are getting results.
The State of Webhooks in the API Economy
Webhooks: Think of them as "don't call us, we'll call you" for the automated Web. Business events are the key pieces of data that enterprises, applications, and developers really care about. There are many ways of handling events, but using Webhooks is becoming the technology of choice amongst API providers and developers.
How API Integrations Help Your Back Office Work Faster, Smarter
Today’s back office teams depend on apps for everything. The average company uses more than 30 applications for day-to-day operations, although tech-heavy organizations could use literally hundreds of different apps. While these software programs are useful on their own, the silos separating the data from other parts of the company results in significant inefficiency.
Marketers: Don’t Integrate Alone | MarTech Advisor
Mark Geene, Founder & CEO at Cloud Elements states that as businesses become more digital, they must address the critical challenge of making sense of the magnitude of customer data flowing in and out of marketing automation apps. This can be made all the more difficult with the wrong approach The growth of marketing technologies in the past year alone brought an 87 percent increase in the number of available digital tools.
APIs: The Marketing Holy Grail
The Why of API Once upon a time companies and brands used to have well defined departments, ecosystems if you will, for different functions like marketing, sales, content, tech support, and so on. These departments rarely interacted with each other, and when they did, it was more of a conflict than collaboration. You could, therefore, get away with specializing in a particular field, leveraging expertise over versatility.
Marketers: You – Not Developers – Are the Main Consumers of APIs | MarTech Advisor
Mark Geene founder and CEO Cloud Elements highlights that API adoption is on the rise and how marketers are in fact the frontrunners in the process without actually realizing it The growth of marketing technologies in recent years has been nothing short of explosive. In Scott Brinker’s Marketing Technology Landscape Supergraphic for 2016, there was an approximate 87 percent growth in a single year (from 2015 to 2016), bringing the total number of marketing technologies available to around 3,500.
The Definitive Guide to API Integrations
The rapid fragmentation of the application software market is accelerating the demand for apps that instantly work together, have the ability to move data freely from one technology to another in real time, and are user friendly and easy to set up. Unfortunately, building integrations one at a time costs too much and takes too long. You may have all-star developers, but that doesn’t mean they can complete the almost impossible; at least not without proper planning, execution, and testing.
2015: The Year of the Cooperative App
Over the last 20 years, software has slowly eaten the world. Marc Andreessen pointed out this trend in 2011 and noted that increasingly industries are going to be disrupted by software. Here we sit four years later with an “app” for everything. “There’s an app for that” is leading to the acceleration of fragmented software.
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