The law of diminishing returns is Econ 101. You know, if one scoop of ice cream is good and a pint is better, a gallon just makes you sick. Same thing on the links. “Don’t play too much golf,” British legend Harry Vardon once said. “Two rounds a day are plenty.”But, hey, what do the experts know?
The newest head coach in the NHL, Bob Boughner was a wide-eyed rookie skating at the venerable old Toledo Sports Arena when he first observed the unbridled passion of pro hockey fans. Boughner, who was named coach of the Florida Panthers last month, started his pro career with the Toledo Storm in the 1991-92 season. The defenseman got his feet wet playing in the chaos that often prevailed at the intimate arena and intimidating building on One Main Street in East Toledo.
It took more than four decades, but the Cleveland Cavaliers at last came upon the foolproof plan for championship success. Call it the Billionaire’s Seven-Step Guide to the NBA. 1. Wait for generational superstar to be born down the road. 2. Fall backward into the No. 1 pick to draft said superstar. 3. Surround superstar with mostly marginal talent, then, after the franchise value skyrockets, play the victim when he leaves in 2010.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".