It is truly an honor to share our recent announcement and welcome Vice Admiral Phil Wisecup USN (Ret.) to our board of directors. Phil joins Dr. Robert Neilson who is now special advisor to the board. As their bios only partially reflect, Phil and Rob are exceptional additions to Kyield’s leadership. Vice-Admiral James P. “Phil” Wisecup (Ret.) brings 40 years of extensive operational experience, strategic planning, advisory and research to Kyield. He graduated from the U.S. Naval Academy in 1977.
Today would have been the 85th birthday of my late father who passed away in 2007. As a tribute to him and reminder on the importance of where we came from and how we got here, I wanted to share this brief story. Dad grew up in the foothills of the Sierras during the great depression and WWII working on a small family cattle ranch. It was a very difficult childhood compared to what I or most others grew up with.
This is a personal story about our real-world experience, which contains little resemblance to most of what is written about entrepreneurism and technology commercialization. While our journey has been longer than most, scientific commercialization (aka deep tech) typically requires two decades or more from theory to market. Even more rare in our case is that the R&D journey has been self-funded and very lean.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".