The sales representative looked disturbed by the swarm of customers already at the door when he opened the automotive tire shop for business. He looked like he’d rather be doing anything else on this morning but selling tires. He reminded me of myself and my hospital job. As the man sluggishly greeted me, I thought: If you think you’ve got it bad, buddy, you could be opening the nursing-station door when it’s snack time on the rehab unit.
Maybe it was the pristine snow falling on the streets of Smithers, but I'm not sure what got in to me. About 20 years ago, I spent an entire Friday afternoon writing a loan application on behalf of a non-existent corporation I called Kris Kringle Inc. On a quiet day in mid-December I used the resources of the big Royal blue machine to get the jolly, red-suited elf a loan to renovate the toy factory and upgrade the sled and reindeer stables.
It was toward the end of a long summer day and the downtown Prince George pavement was still radiating with a slightly off-smelling stifling heat. I stopped in at an ATM of a downtown bank for what could not have been more than three minutes, figuring I could safely park in the lane near the bank. But on my return I came upon a scrawny curly-haired burglar, already halfway off his bicycle, one leg and arm in my car, rummaging frantically through my stuff.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".