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Mark Samuels on Muck Rack

Mark Samuels

Verified
  • Journalist, Freelance
  • Senior Contributor, ZDNet
  • None, Freelance, ZDNet
Wanstead
As seen in: ZDNet, LinkedIn, MSN, MSN Ireland, Yahoo Life, Financial Times, The Economic Times, Yahoo Finance, Associated Press: Press Releases, MDPI, ZDNet Japan and
Journalist | Words: @ZDNet, @ComputerWeekly, @guardian, @diginomica, @ITPro | Production: @RedVentures | Vegetarian with geography PhD | Shoegazing AVFC fan
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Articles

Interview: Fabrizio Pilotti, CIO, Aston Martin Formula One

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By Mark Samuels Verified
| Computer Weekly Verified
In a boardroom at his company’s technology campus near the Silverstone Circuit, Fabrizio Pilotti, CIO at Aston Martin Aramco Formula One, reflects on what it’s like being the digital leader of a world-famous motor racing team: “It’s lots of work.” Computer Weekly spoke exclusively to Pilotti in the build-up to the recent British Grand Prix. He arrived at the Aston Martin Racing (AMR) Technology Campus before seven o’clock in the morning and will leave late in the evening after a business dinner.
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Token-maxing is an AI cost sink - how to use agents without busting your budget

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By Mark Samuels Verified
| Yahoo Finance Verified
Serg Myshkovsky/ Photodisc via Getty Images Token-maxing to support agentic AI is unsustainable. Business leaders must create a strategy for token use. Give people room to explore agents within guidelines. Twelve months in AI is an eternity. Steve Lucas, CEO at integration technology specialist Boomi, was concerned last year that CIOs were rushing into gen AI initiatives without a clear sense of direction.
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Interview: Dan Cherowbrier, CTO, Formula E

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By Mark Samuels Verified
| Computer Weekly Verified
Improving experiences Cherowbrier says Formula E’s AI efforts are divided into three bands. First, bottom-up work, where staff across the organisation are permitted to experiment with emerging technology, so long as the capability sits in the organisation’s existing technology stack. The middle layer is the glue that ensures models and services work to produce business benefits. The top layer includes strategic, CEO-led projects in key areas, such as commercial and logistics.
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