For those of us of a certain age, the numbers we recall from the Vietnam War were the enemy body counts. The Pentagon deemed the toll of North Vietnamese and Viet Cong corpses as a proxy for progress.But now the boot is on the other foot. The Pentagon is suddenly denying us friendly body counts from Afghanistan, where Americans have been fighting for more than 16 years, at a cost of 2,194 U.S. troops’ lives and nearly $1 trillion.
Last week, we flirted with ghouls, ghosts, goblins—and Global Thunder. Yep, the U.S. military flexed its nuclear muscles starting the day before Halloween. Did you notice? If you did, were you scared…or reassured? Global Thunder is an annual war game using a “notional, classified scenario,” according to the Pentagon.
Pentagon-procurement wags like to say there are only two stages in how a new weapon being built for the U.S. military is faring: too early to tell, and too late to cancel. There’s a grain of truth in that (cf. the F-35 fighter, the most costly weapon in world history), but, as usual, it’s not the whole story. Too often we spend billions of dollars on developing weapons only to see them canceled, after little or no production.
The Pentagon has long justified the c. $70 million annual cost of the Navy Blue Angels and Air Force Thunderbirds as a valuable recruiting tool. That rationale flies out the window with a civilian air-show team.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".