by Mark Tungate (@MarkTungate) For an unusual agency, Marvelous in Russia had an appropriately unconventional beginning. Its founder, Artem Sinyavskiy, was a typical student — in other words, more interested in partying than studying — when he saw something that changed his life. “It was a film about a guy who organised parties for other students and made money out of it,” he recalls. “I said to my friend, ‘Why don’t we do the same?’ That was our first business, and it blew up.
by Mark Tungate (@MarkTungate) French kids’ wear brand, Petit Bateau, has been in the news recently with a hopping spot that makes a star out of a sweatshirt. Image and communications director, Stéphane Wargnier, talks about the ad and his collaboration with the agency, BETC. In France, Petit Bateau is one of those revered brands that belongs in the sacrosanct territory of childhood.
Booking a low-cost flight is beginning to feel a lot like gambling, with the advantage that the amount you have to put up front is ridiculously small. Which is one reason why Ryanair will probably survive the latest blow to its reputation, along with its size and maturity.
I write serious books. But every year at Christmas I write a short story for children and publish it under my pen name (or alter ego?) Kurt Magenta. Simply download the Kindle app. And enjoy! https://t.co/WYExiUOfDH
I write serious books. But every year at Christmas I write a short story for children and publish it under my pen name (or alter ego?) Kurt Magenta. Simply download the Kindle app. And enjoy! https://t.co/Okak6lbI4Y
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".