Mark Tungate on Muck Rack

Mark Tungate

Verified
France, Paris
As seen in: AdForum, Adland, Medium, The Washington Post, Adweek, The Drum, Campaign (UK), Bizcommunity, Creative Review, EIN Presswire, Management Today, Stratégies and
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Articles

Fashioning a New BBH – A Conversation with Felipe Serradourada

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By Mark Tungate 
| Branding in Asia
As British advertising agencies go, BBH is almost a household name. But even legends need retelling now and then, and the agency recently got a smart new visual identity, championed by UK and Ireland CCO Felipe Serradourada Guimaraes. Felipe comes from a visual design background – we’ll get to his full story later – so the project was close to his heart.
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How Grabarz & Partner Turned Miniatur Wunderland Into a Climate Warning

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By Mark Tungate 
| Branding in Asia
Imagine you’re visiting the the world’s biggest model railway. It is vast: more than 16,000 metres of track passing through painstakingly realistic dioramas of Italy, Rio de Janeiro and Provence, to name just a few. Located in a former warehouse in Hamburg, it’s a place of wonder. Indeed, it’s called Miniatur Wunderland – Miniature Wonderland. And then, before your eyes, it begins to crack up. A castle is consumed by flames. Monaco is assailed by a hurricane.
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Thasorn 'Pete' Boonyanate: Bringing the Spice to Thai Advertising

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By Mark Tungate 
| Branding in Asia
Everybody who loves creativity has a soft spot for Thai advertising. It’s funny, surreal, occasionally dramatic and nearly always over-the-top. It looks like nothing else. So it was a delight to talk to a leading name in the Thai creative community: Thasorn Boonyanate – also known as Pete – chief creative officer at BBDO Bangkok. To get an idea of what he does, take a look at a recent piece of work for retailer Club 21 from Pete and his team, which scored a Silver at LIA. It’s all about the detail.
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