Alex Pasini of Sid Lee Paris explains how the European hub of the agency bridges North America and Asia. I’d always thought of Sid Lee in Paris as a cool agency – almost dauntingly so. It felt like a playground for young creatives who loved working on video games (Ubisoft), vodka (Absolut), energy drinks (Red Bull) or sneakers (Adidas). Turns out that was only half of the story. The man who put me right was Alex Pasini, SVP global alliances. His title is almost a story in itself.
by Mark Tungate (@MarkTungate) Hungry and Foolish is the latest in a wave of agencies shaking up the French ad scene. Here the founders tell us how they reinvented their business by thinking outside the box. Don’t groan — this time we mean it literally. How does a small Parisian agency reinvent itself from top to bottom and prove that hunger gains? Hungry and Foolish is an apt name for this young agency, in many ways.
by Mark Tungate (@MarkTungate) Claire Bridges is the author of In Your Creative Element, a book that delivers “a formula for creative success in business”. Here she shares some of her secrets for unlocking creativity. When you teach creativity, the question you inevitably get asked all the time is: “But can creativity really be taught?” Bridges has a very clear answer, which I’ll get to later. But first I have another question. We’re often told that children are naturally creative. So what happens?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".