by Mark Tungate (@MarkTungate) The creative directors of Fuel Lisboa, Pedro Bexiga and Marcelo Lourenço, are applying the rules of the golden age of Portuguese advertising to the digital era — and coming up with ads that connect. The sweet spot for a hit ad is often a shared human emotion, or what a planner might call “a universal human truth”. Call it what you wish but popular, heartfelt advertising is the kind of work that Bexiga and Lourenço do best.
by Mark Tungate (@MarkTungate) Blending design, branding and social strategy, small but nimble new outfit Jones & Bone is the perfect example of a 21st century agency. Read on to find out why the London-based duo prefer the term “creative boutique”. When I saw the press release that led to this article, I was intrigued by the agency’s name: Jones & Bone. The website looked pretty spruce so I searched for contact details.
Meet the new luggage brand that packs a hi-tech punch. “Until recently the last big innovation in luggage was when they stuck wheels on it,” observes Ale Sarra. And he should know, as he’s head of industrial design at Bluesmart, the Buenos Aires-based start-up that has set out to revolutionize luggage. As its name suggests, the company is all about “smart luggage”: connected bags that tell you how much they weigh and where they are, among other things.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".