Digital disruption is here to stay, and financial firms of all kinds should be celebrating — from traditional brick-and-mortar institutions to the hungriest of challengers. This may sound like a daft premise to the many who have predicted that digital contenders like PayPal, Apple and Square as well as challenger banks such as Virgin Money will be the downfall of traditional firms. To the contrary, I'd argue that there is room for everyone at the financial services table.