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Freemium Model for SaaS - The Good, The Bad, and The In-between

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By Phil Libin, Jay Baer, Marketer. Former
| chargebee.com
In 1999, Vistaprint, a four-year-old French startup, launched its internet-based printing services in the highly competitive US market. Going against the popular advice to target the bigger companies (who would spend more money on printing), the Vistaprint team went for the micro businesses (who were then considered as a terrible market, as they were close to impossible to reach).
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