Marko Zivkovic on Muck Rack

Marko Zivkovic

(He/Him)
Earth
Covers:  Technology, Apple, iPhone, AI, artificial intelligence, iOS, macOS, iPadOS, generative AI
Associate Editor - @AppleInsider, formerly at @MacRumors - tech aficionado, journalist. Contact: marko@appleinsider.com, m.zivkovic.21@proton.me

Interview

What was your first job as a journalist?

Contributing writer at MacRumors. I revealed exclusive info on the iPhone 15 range, iPhone 16 range and upcoming OS features.

Have you ever used a typewriter?

I've seen one, once, but I've never actually needed one for anything.

How is social media changing news?

People are more impatient these days, news stories need to follow a bite-sized format to gain attention.

Who's your favorite fictional journalist?

Vivian Kent / Miranda Priestly

What does it mean to be a journalist?

Journalism is all about revealing mysteries. You get to shed light on things nobody has seen before.

What's the funniest news-related #hashtag you've seen?

hashtag news

How do you prefer to be pitched on stories?

Given that I've written about highly confidential Apple projects, it's best to send a message via Telegram or Signal. Alternatively, via mail

What tools and software do you use to do your job?

Microsoft Word, Google Chrome, Pixelmator Pro.

What's your favorite social network?

Twitter / X, because of the variety.

Who do you wish followed you?

Everyone, just for bragging rights.

Why did you become a journalist?

I saw a once-in-a-lifetime opportunity, and I went for it. I wanted to be noticed and cited.

Did you work for your high school newspaper? If so, what did you do there?

Nobody reads high school newspapers, that would have been a waste of time.

What story are you most proud of writing or working on?

I revealed highly confidential Apple designs for the iPhone 16, and numerous software features - so it's hard to say.

What advice can you offer to aspiring journalists?

Try to find stories that will gain worldwide attention. Doing local news will never let you grow.

When's the best time to pitch you?

Whenever you can. I'm always around.

What's the best pitch you ever got?

A collector once approached me with exclusive images of an iPhone with a scrapped hardware feature.

What's the worst pitch you ever got?

I routinely get emails about apps and services that nobody really cares about.

What's your favorite drink?

Monster Energy

When you're not at a computer, where are you most likely to be?

Anywhere I can read in peace.

Aside from your own, what's your favorite publication to read?

MacRumors

What's the most common misperception about your beat?

That we all know everything there is to know about technology.

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