Mark Sullivan on Muck Rack

Mark Sullivan

  • Vice President, Marketing, Improvado
Colombia
As seen in: Yahoo Entertainment, TechCrunch, Yahoo Finance, Yahoo Finance Australia, Yahoo Finance UK, Medical News Today, Flipboard, VentureBeat, Business 2 Community, Yahoo and
No sé qué pongo aquí. ¿Qué voy a hacer? Je ne sais plus. Me gusta la moto, me gustas tú.
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Mark Sullivan’s Journalist Portfolio

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The brave new world of voicebots in the home

The brave new world of voicebots in the home

Aldous Huxley claimed that "most human beings have an almost infinite capacity for taking things for granted.…

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Measure What You Can: Mobile Search and the Challenge of Attribution

Measure What You Can: Mobile Search and the Challenge of Attribution

Key Takeaways Mobile search is exploding. While this isn't surprising, the numbers are nonetheless impressive…

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Lesson From Yodle's Acquisition: Scaling SMB Performance Marketing Isn't So Easy

Lesson From Yodle's Acquisition: Scaling SMB Performance Marketing Isn't So Easy

Web.com agreed last Thursday to acquire Yodle, an SMB marketing solutions provider (and my former employer) f…

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Is the Humble Phone Call Actually the Killer App for Local Businesses?

Is the Humble Phone Call Actually the Killer App for Local Businesses?

There's been a lot of commentary in recent years about the demise of voice and how much more millennials in p…

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With iOS 9 Release, Local Businesses Should Care 'Deeply' About Apple Maps

With iOS 9 Release, Local Businesses Should Care 'Deeply' About Apple Maps

55 Most local businesses and search marketers have focused primarily on their visibility within Google Maps. …

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What the Rise of Slack and HipChat Mean for Small Business

What the Rise of Slack and HipChat Mean for Small Business

If you've been following recent valuations of companies like Slack, you'd be forgiven for wondering how a sim…

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How to Make Connections With Increasingly Mobile Consumers

How to Make Connections With Increasingly Mobile Consumers

Smartphones are capturing the gaze of an increasing amount of people, for an increasingly long period at a ti…

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As SMB Investment in Digital Increases, So Does the Need for Better Performance Metrics

As SMB Investment in Digital Increases, So Does the Need for Better Performance Metrics

They don't have time. They're usually fulfilling more than one role at their company. They know marketing is …

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A 'Radical Transformation' Is Brewing in SMB Phones

A 'Radical Transformation' Is Brewing in SMB Phones

The huge shift from premise-based phone systems to voice over IP phone systems is no longer headline news. Yo…

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