Mark Sullivan on Muck Rack

Mark Sullivan

  • Vice President, Marketing, Improvado
Colombia
As seen in: Yahoo Entertainment, TechCrunch, Yahoo Finance, Yahoo Finance Australia, Yahoo Finance UK, Medical News Today, Flipboard, VentureBeat, Business 2 Community, Yahoo and
No sé qué pongo aquí. ¿Qué voy a hacer? Je ne sais plus. Me gusta la moto, me gustas tú.
Back to Mark Sullivan’s profile

Mark Sullivan’s Journalist Portfolio

View as a grid

The brave new world of voicebots in the home

The brave new world of voicebots in the home

VentureBeat — Aldous Huxley claimed that "most human beings have an almost infinite capacity for taking things for granted." While Huxley wasn't writing about voice-assisted devices, his understanding of our propensity to cheerlead new technology without fully acknowledging what we sacrifice perfectly captures the new world of voice interfaces ushered in by Amazon's Echo and Google Home.
Who shared?

Measure What You Can: Mobile Search and the Challenge of Attribution

Measure What You Can: Mobile Search and the Challenge of Attribution

American Marketing Association — Key Takeaways Mobile search is exploding. While this isn't surprising, the numbers are nonetheless impressive. In May 2015, Google finally, if subtly, that in the U.S. and nine other countries, more Google searches take place on mobile devices than on computers. This makes sense. After all, mobile device usage has radically changed our behavior in a short amount of time. With this sea change in behavior has come a corresponding-and fundamental-change in the nature of the modern Web that puts many digital marketers in unfamiliar territory. In the age of the desktop's dominance, marketers grew accustomed to the straightforward attribution of the click rate.
Who shared?

Lesson From Yodle's Acquisition: Scaling SMB Performance Marketing Isn't So Easy

Lesson From Yodle's Acquisition: Scaling SMB Performance Marketing Isn't So Easy

Street Fight — Web.com agreed last Thursday to acquire Yodle, an SMB marketing solutions provider (and my former employer) for $342 million. Web.com is best known for the domain registration and website hosting companies its acquired since 2010, namely Register.com and Network Solutions. While the acquisition is likely welcome news for Yodle's backers and Web.com's shareholders, the resounding message for SMB performance marketing vendors is one of caution. As Local Onliner's Peter Krasilovsky pointed out on Friday, Yodle was rumored to be eyeing more than $1 billion in an IPO just 2 years ago.
Who shared?

Is the Humble Phone Call Actually the Killer App for Local Businesses?

Is the Humble Phone Call Actually the Killer App for Local Businesses?

Street Fight — There's been a lot of commentary in recent years about the demise of voice and how much more millennials in particular prefer texting to talking on the phone. In 2015 alone, Forbes, Business Insider, and Inc.com all published some version of the "millennials don't like phone calls" story. And it's not just millennials anymore: The Chicago Tribune ran an article this week titled " Americans Prefer Texting to Talking," citing research from mobile data tracking firm Infomate. It turns out reports of voice calling's death are greatly exaggerated. According to CTIA, US mobile users made 2.46 trillion minutes of calls in 2014, down from 2013, but up considerably from 2008 levels.
Who shared?

With iOS 9 Release, Local Businesses Should Care 'Deeply' About Apple Maps

With iOS 9 Release, Local Businesses Should Care 'Deeply' About Apple Maps

Street Fight — 55 Most local businesses and search marketers have focused primarily on their visibility within Google Maps. With Apple's iOS 9 set to become available on Wednesday, it's time they focused their attention on Apple Maps as well. The reason: Apple's integration of deep linking into the core functionality of its mobile operating system. Fragmentation has long been a problem in the mobile app universe. Having to manually switch between apps to complete a task negatively affects the user experience (UX) of individuals and the productivity of employees. Deep linking promises a fast, intuitive way to connect users from information to action.
Who shared?

What the Rise of Slack and HipChat Mean for Small Business

What the Rise of Slack and HipChat Mean for Small Business

Street Fight — If you've been following recent valuations of companies like Slack, you'd be forgiven for wondering how a simple messaging application could fetch such a lofty sum. After all, AOL instant messenger (AIM) never reached a $2.8 billion price tag like Slack just did. So why all the noise about business chat? Because instant, integrated communication is the future of teamwork. And it's coming to a small business near you. On the surface Slack seems to offer businesses better internal communication. In reality its value is rooted in real-time, contextual streams of business data within an environment that invites collaboration.
Who shared?

How to Make Connections With Increasingly Mobile Consumers

How to Make Connections With Increasingly Mobile Consumers

Street Fight — Smartphones are capturing the gaze of an increasing amount of people, for an increasingly long period at a time. According to a recent report published in Geekwire, the average American spends 162 minutes per day staring at the screen of their smartphone - surfing the internet, playing games, communicating with others, and interacting with apps. That's 2.7 hours per day, 18.9 hours per week, or 41 days per year. So how does a small business owner communicate with a smartphone-obsessed population? Here are a few proven tactics that can help take advantage of the direct link smartphones provide to the consumer.
Who shared?

As SMB Investment in Digital Increases, So Does the Need for Better Performance Metrics

As SMB Investment in Digital Increases, So Does the Need for Better Performance Metrics

Street Fight — They don't have time. They're usually fulfilling more than one role at their company. They know marketing is important and they're bombarded, everyday, with solicitations from multiple vendors. The average small-to-medium-sized business is contacted three-to-five times per week by a salesperson pitching some sort of marketing product or service. These salespeople have good reason to be hounding SMBs - all indications point to the fact that SMBs are finally opening their wallets to pay for online marketing. BIA/Kelsey predicts that 2015 will be a banner year for local media expenditure on the part of small to medium businesses, with investment exceeding $50 billion.
Who shared?

A 'Radical Transformation' Is Brewing in SMB Phones

A 'Radical Transformation' Is Brewing in SMB Phones

Street Fight — The huge shift from premise-based phone systems to voice over IP phone systems is no longer headline news. You won't turn many heads by talking about the record number of business owners that are opting for all-in-one VoIP solutions over traditional landline-based PBX systems. What you might be surprised to learn, however, is that underneath this established trend, there is a radical transformation taking place - and it's shaping the future of SMB phone systems. Much of it is being driven by telephony that's powered by the cloud instead of copper.
Who shared?
 •  Privacy  •  Terms  •  Security and Legal  •   •   •   • 

© 2026 Muck Rack

SOC 2® Certified