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Mark Sullivan on Muck Rack

Mark Sullivan

  • Vice President, Marketing, Improvado
Colombia
As seen in: Yahoo Entertainment, TechCrunch, Yahoo Finance, Yahoo Finance Australia, Yahoo Finance UK, Medical News Today, Flipboard, VentureBeat, Business 2 Community, Yahoo and
No sé qué pongo aquí. ¿Qué voy a hacer? Je ne sais plus. Me gusta la moto, me gustas tú.

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Mark Sullivan’s Biography

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Exploring SMB challenges + technological tools + business metrics + how to be a better father, husband, and human. Proud to be working with amazing companies making the world more efficient. Thoughts & opinions are my own :)

Mark Sullivan’s Journalist Portfolio

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The brave new world of voicebots in the home

The brave new world of voicebots in the home

Aldous Huxley claimed that "most human beings have an almost infinite capacity for taking things for granted.…

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Measure What You Can: Mobile Search and the Challenge of Attribution

Measure What You Can: Mobile Search and the Challenge of Attribution

Key Takeaways Mobile search is exploding. While this isn't surprising, the numbers are nonetheless impressive…

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Lesson From Yodle's Acquisition: Scaling SMB Performance Marketing Isn't So Easy

Lesson From Yodle's Acquisition: Scaling SMB Performance Marketing Isn't So Easy

Web.com agreed last Thursday to acquire Yodle, an SMB marketing solutions provider (and my former employer) f…

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Is the Humble Phone Call Actually the Killer App for Local Businesses?

Is the Humble Phone Call Actually the Killer App for Local Businesses?

There's been a lot of commentary in recent years about the demise of voice and how much more millennials in p…

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With iOS 9 Release, Local Businesses Should Care 'Deeply' About Apple Maps

With iOS 9 Release, Local Businesses Should Care 'Deeply' About Apple Maps

55 Most local businesses and search marketers have focused primarily on their visibility within Google Maps. …

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What the Rise of Slack and HipChat Mean for Small Business

What the Rise of Slack and HipChat Mean for Small Business

If you've been following recent valuations of companies like Slack, you'd be forgiven for wondering how a sim…

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Articles

Q2 - 2026 - FMG Law Professional Liability Quarterly Report | JD Supra

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By Mark Sullivan
| JD Supra
A summary of the important professional liability topics by our expert team members for the second quarter. Highlights from the second quarter of 2026 are summarized in the following blogs. We hope that you find this information useful and encourage readers to follow up with their local FMG Law attorneys with questions. Please see full publication below for more information.
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7 AI Myths That Keep Your Business From Growing

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By Mark Sullivan
| Squarespace
Over the course of just a few years, AI has gone from an untested technology to a fundamental tool for most of the world’s biggest companies. According to a recent survey conducted by McKinsey, 88 percent of businesses are using AI for at least one of their core functions. Yet some small- and medium-sized businesses have taken more of a wait-and-see approach. For some, they may be worried that AI isn’t a fit for their type of business or that they aren’t going to use it in the right way.
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How to Get Clients as a Travel Agent

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By Mark Sullivan
| Squarespace
When you start your own travel agency, the biggest challenge is how to find travel clients. That’s because you’re not just selling someone a flight or a stay in a hotel. You’re selling yourself as the person who can plan their dream trip, keep it running smoothly, and troubleshoot any problems along the way. Travel business marketing is a completely different mindset. Your expertise is your most important asset.
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