Mark Sullivan on Muck Rack

Mark Sullivan

  • Vice President, Marketing, Improvado
Colombia
As seen in: Yahoo Entertainment, TechCrunch, Yahoo Finance, Yahoo Finance Australia, Yahoo Finance UK, Medical News Today, Flipboard, VentureBeat, Business 2 Community, Yahoo and
No sé qué pongo aquí. ¿Qué voy a hacer? Je ne sais plus. Me gusta la moto, me gustas tú.

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Mark Sullivan’s Biography

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Exploring SMB challenges + technological tools + business metrics + how to be a better father, husband, and human. Proud to be working with amazing companies making the world more efficient. Thoughts & opinions are my own :)

Mark Sullivan’s Journalist Portfolio

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The brave new world of voicebots in the home

The brave new world of voicebots in the home

Aldous Huxley claimed that "most human beings have an almost infinite capacity for taking things for granted.…

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Measure What You Can: Mobile Search and the Challenge of Attribution

Measure What You Can: Mobile Search and the Challenge of Attribution

Key Takeaways Mobile search is exploding. While this isn't surprising, the numbers are nonetheless impressive…

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Lesson From Yodle's Acquisition: Scaling SMB Performance Marketing Isn't So Easy

Lesson From Yodle's Acquisition: Scaling SMB Performance Marketing Isn't So Easy

Web.com agreed last Thursday to acquire Yodle, an SMB marketing solutions provider (and my former employer) f…

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Is the Humble Phone Call Actually the Killer App for Local Businesses?

Is the Humble Phone Call Actually the Killer App for Local Businesses?

There's been a lot of commentary in recent years about the demise of voice and how much more millennials in p…

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With iOS 9 Release, Local Businesses Should Care 'Deeply' About Apple Maps

With iOS 9 Release, Local Businesses Should Care 'Deeply' About Apple Maps

55 Most local businesses and search marketers have focused primarily on their visibility within Google Maps. …

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What the Rise of Slack and HipChat Mean for Small Business

What the Rise of Slack and HipChat Mean for Small Business

If you've been following recent valuations of companies like Slack, you'd be forgiven for wondering how a sim…

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Articles

How to Get Clients as a Travel Agent

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By Mark Sullivan
| Squarespace
When you start your own travel agency, the biggest challenge is how to find travel clients. That’s because you’re not just selling someone a flight or a stay in a hotel. You’re selling yourself as the person who can plan their dream trip, keep it running smoothly, and troubleshoot any problems along the way. Travel business marketing is a completely different mindset. Your expertise is your most important asset.
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How to Market a Travel Agency

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By Mark Sullivan
| Squarespace
When you’re a travel agent, you aren’t just selling a trip. You’re selling the idea of an experience, whether that’s getting swept away on a romantic getaway, creating core memories with the kids, or trekking solo on an epic adventure. That’s why knowing how to market a travel agency is so important. You’re reaching out to your customers on an emotional level, emphasizing the reasons they want to travel, the feelings they want to experience, and the people they want to spend time with.
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Cleaning Services Slogans for Your Business

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By Mark Sullivan
| Squarespace
You’ve checked off everything on your launch list. You’ve come up with a great name for your new cleaning service and designed an eye-catching logo. You’ve found a niche market that isn’t being served in your community and you targeted potential clients with a great email campaign, a social media marketing plan, and a content marketing strategy. And it goes without saying that you’ve launched a website for your business that has built-in tools to make running it a breeze.
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