Marli Nel on Muck Rack

Marli Nel

As seen in: Emerald Publishing, British Food Journal
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Articles

Marketing and family-related factors affecting food label use: the mediating role of consumer knowledge

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By Susanna M. Ellis, Marli Nel
| Emerald Publishing
Abstract Purpose This study investigated the influence of marketing- and family-related factors on consumers' in-store usage of different types of food label information. Furthermore, the authors determined the mediating role of consumers' knowledge about healthy foods between these factors and their label consultation. Design/methodology/approach The authors conducted a survey among 223 purposively selected South African working female consumers via social media.
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