Marshall Atkinson on Muck Rack

Marshall Atkinson

Mesa
As seen in: Entrepreneur, AllEvents, ADVANTAGES, Printing Impressions, Print & Promo Marketing, Impressions Magazine, GRAPHICS PRO, Wide Format Impressions, Screen Printing Magazine, Big Picture Magazine and
Helping decorated apparel shops improve profit, fix bottlenecks, and build systems that scale. Business coach | Speaker | Author
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Articles

Everybody Loves Print-on-Demand Until the Orders Show Up

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By Marshall Atkinson
| Wide Format Impressions Verified
A few weeks ago, I had a deep conversation with a shop owner regarding the print-on-demand (POD) scene in the decorated apparel industry. This shop has eight online stores, but they weren’t profitable, and the shop owner didn’t understand the nuances that would make them so. To them, POD sounds amazing at face value: new revenue streams with increased order frequency; the promise of e-commerce and scaling revenue; less dependence on bigger orders with fewer customers.
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Everybody Loves Print-on-Demand Until the Orders Show Up

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By Marshall Atkinson
| Printing Impressions Verified
A few weeks ago, I had a deep conversation with a shop owner regarding the print-on-demand (POD) scene in the decorated apparel industry. This shop has eight online stores, but they weren’t profitable, and the shop owner didn’t understand the nuances that would make them so. To them, POD sounds amazing at face value: new revenue streams with increased order frequency; the promise of e-commerce and scaling revenue; less dependence on bigger orders with fewer customers.
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Don’t Trust Your Process

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By Marshall Atkinson
| Screen Printing Magazine
LET’S TALK ABOUT PROCESSES. First of all, do you have them? I mean, really have them? I don’t want to sound like I don’t believe you, but I have to come clean here … I keep bumping into shops that SAY they have processes. But after a few short minutes of conversation, it is obvious that something isn’t working correctly. This is why I’m saying, “Don’t Trust Your Process.” Because just maybe you’ve got it all wrong. And while we are at it, let’s also state that processes are not limited to production.
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