Martha Williams Coachella was once a dusty desert escape for music lovers - and groupies - willing to rough it for a weekend, surrounded by raw beauty and nature. Now it's a luxury playground where the price of entry rivals a family vacation - and the ‘camping' experience can cost more than a car. Attending one meant camping under the stars, surviving on non-perishables, and happily ignoring mirrors for three days straight. Oh, how times have changed.