Martijn Scheijbeler

“Tell me, who/what do I need to hire to run our SEO program? What is the first hire for a new SEO team?” Questions I often get, usually followed by: “Do you know anybody for our team?”. As so many companies around the Bay Area are hiring it makes sense, which also makes hiring harder.

Last updated on March 16th, 2018 at 07:30 pm “My company/manager/CEO doesn’t understand SEO, my engineers have no idea on how to implement X, I don’t get the buy-in that I need.” Just some of the comments that I hear in real life and see pass by on Twitter. That’s why in late 2017 I asked this question on Twitter. So that’s why I thought it would be time for a write up on the scenarios that I’ve seen over the last few years in SEO and the other ways that I’ve seen that help for getting input.

The previous two blog posts in this series talked about writing better job descriptions for SEO roles and levels and seniority for SEOs. In this blog post, I want to mostly talk about how to grow as an SEO: the fundamental part of this series, how do you get better, what do you grow in, but mostly what tools and resources do you have available. “It’s not about resources, it’s about resourcefulness” – I’ll leave it up to you to Google who this quote is from.