Roger Halverson sat on the roof of his Santa Rosa mobile home 53 years ago, his 8 mm movie camera trained on the westernmost edge of the Hanly fire raging in the foothills of the Mayacamas Mountains. With the shutter whirring in the background, Halverson filmed plumes of white, brown and black smoke filling the sky, nearly blotting out the sun. Wildfire bombers roared overhead, dropping fire retardant on the flames.
More than a month has passed since wildfires tore through the North Bay, killing dozens of residents, destroying homes and businesses and displacing thousands. For those who lost a loved one, a home or pet, the emotional blow and trauma has been profound and enduring. But even those whose homes were spared experienced an historic community-wide disaster. Health experts warn of the need to address the mental health impacts of the recent fires.
Barefoot, his shoes in his arms, Mario Chitwood, 14, rushed out of his family’s Coffey Park home into a firestorm he couldn’t see but clearly felt. He could feel embers, propelled by a powerful wind, land on his sweater and crackle in the grass. Smoke entered his lungs as he walked toward the family car, parked where it always was in the driveway on Brandee Lane. “I could feel it — it felt like daytime, summer heat,” said Mario, who’s been blind since he was 7.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".