Apple and Facebook’s tentative steps into video programming has fuelled a debate about so-called “peak TV”—the idea that there’s a bubble underway in the amount of new TV shows being made. But a look at how much more established media firms are spending on TV suggests these newer entrants will have to be much more aggressive if they want to make an impact—and grab some of the enormous TV-related revenue that still flow to traditional media.
Netflix is carrying twice as much debt, relative to its reported profits, as other major media companies, according to credit ratings agency Moody’s. The figures highlight the financial risk the streaming service is taking as it spends tons of money to create original films and TV shows. Netflix has been borrowing money because it is spending more than it is generating from its business.
HBO has been flying high on the backs of dragons, but it has done little to face down the rising beast of Netflix over the past five years. With a widely recognized brand name and deep pockets, HBO could have tried to match Netflix as the streaming service quadrupled spending on films and TV shows. But that’s not what happened. HBO raised spending on programming between 2012 and 2016 by 25%, fractionally reducing it as a percentage of revenues.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".