Martina Doleckova

Including some of my deeply troubling bad examples from early on. Let’s make your creator inbox a lot busier. /Photo: Franzie Allen Miranda My first cold-email campaign ever was the launch of my first book. I was looking for ARC readers to read the book for free and leave reviews. Since reviews can literally make or break a book, I needed to find as many ARC readers as I could. I was emailing over 50 people every day. And I’ve made every mistake under the sun.

The book was dead — now it averages 5 paperback sales per day. Inject your writing with enough lifeblood. /Photo: Meghan Mosser A few months ago I had a great idea for a non-fiction book. To analyze it, I spied on my ideal audience on Quora and Facebook. They were hungry for my topic. Then I researched the market, and found a pond full of starving fish with only a couple of competing books throwing them bait. This discovery made my head spin. My idea had a great USP.

What could possibly be better than cute cat blogs? Cute cat blogs that help cats. With cat videos forever basking near the top of the viral content pyramid, the entire world loves to be entertained by these amazing creatures to no end. But true cat lovers care…