One of the most bewildering things about this point in the 21st century is how utterly bored our leaders are by the greatest existential threat humans have ever faced. ‘Artificial Intelligence?’ they say with a chortle. ‘Don’t worry — it’ll make more jobs than it takes’, by which I think they mean: ‘No algorithm could replace me.’ They take their line from the Economist, which has declared in a lofty way that fears about AI are exaggerated.
Sir Peter Hall has died at the age of 86. He spoke to The Spectator in 2009:Even at 78 and from a distance, Sir Peter Hall has the look of an alpha male. There he is about 100 or so feet away, advancing towards me across the polished boards of his rehearsal room; head forward, bear-like, with the lonely charisma of a boxing champ. As he passes, the younger members of the Peter Hall Company fall back smiling, deferring. He’s king here, a Lear (act one).
Later this year, the Advertising Standards Authority will reveal to the world their list of rules designed to wipe out ‘gender stereotyping’ in TV ads. I’m already looking forward to it because the ASA’s first thoughts on the matter, published in July, were fascinating. An ad for baby milk which showed a girl growing up to be a ballerina was deemed quite unacceptable; KFC got flack for featuring one man teasing another for not being manly enough.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".