Umzulu Phaqaisn’t buying into the hype of becoming a viral sensation. The independent musician, real name Sphiwe Moya, had a first taste of success after Mam’gobhozi exploded online in 2025. But she tells Sowetan that internet fame means little if it isn’t backed by ownership and hard work. Sowetan: People know you through Mam’gobhozi. How did your journey start? Phaqa: Before everything happened, I stepped away from music for almost two years because I had gone through a lot in the industry.