Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Massimo Chieruzzi
The 25 Best Marketing Books You Should Read in 2024
I have a love-hate relationship with marketing books. They represent the most prominent improvement source for my career and my number 1 item in the “time wasted” bucket. The reality is that most marketers have the idea that writing a book will be a great social proof for their consulting career and will make them look cool and trustworthy, boosting their perceived authority.
What's best for your content marketing?
Give me a dollar for every time someone asked me if they should write more low-quality blog posts or fewer high-quality ones, and I’d be a billionaire today. Quality vs quantity might be an even bigger dilemma within SaaS marketers than Build vs. Buy for engineers. It’s a very polarizing topic… well, maybe, not as much as Covid… but still very controversial. Everyone thinks they found the definitive answer, and they’ll do whatever it takes to convince you.
How to create a great SaaS Newsletter (+6 Examples)
As a SaaS business founder, I know you have many things to worry about – the last thing that might come to mind, though, is probably your company newsletter. Don’t be ashamed by it. Many SaaS companies make the mistake of not taking the appropriate time to invest in a good weekly newsletter. The benefit of using an email newsletter over traditional “salesy” emails can be overlooked, but it’s significantly better than sales-based email blasts.
Short form content was killed by Google. And that's bad for everyone
Short form content Vs long form content was one of the most frequent questions among marketers until a few years ago. Until Google decided to end this debate with its search algorithm. Guess what? Long form content won. Marketers quickly found it out and jumped on the bandwagon and started producing massive 10x blog posts crammed with thousands and thousands of words. This is bad. It’s bad for me, for you, for humanity… and it’s bad for marketers too.
Buying Facebook Likes Suck, Here's The Data To Prove It!
I get it, believe me, I perfectly get it and I’ve been in your position before: Your customer or boss woke up yesterday and discovered that your competitor’s Facebook page has more likes than you do and now wants you to overcome this, on a tight budget. Quickly! You don’t want to look lame with only a few hundred likes while your competitor has thousands. So you give in to temptation – even if, likely, you know or feel it’s wrong, you buy likes. Not acquire, but simply buy.
5 Effective Ways to Get More Facebook Likes Tested
Having your Facebook business Page resemble a ghost town sucks, doesn’t it? So when it comes to generating a buzz on your Facebook Page, there is palpable pressure and stress to get more Facebook Likes. Yet, nowadays you can get more Facebook Likes pretty easily, even on tight budgets! We’ve tested 5 of the most effective ways to get more Facebook Likes with advertising in a real world scenario and, in this post, we’ll analyze how you can use each one of them to grow your Facebook Page.
9 Secrets the Pros Use to Create Great Facebook Ad Designs
Back in 2015, we wrote about 9 secrets that Facebook Ad professionals use to create amazing, compelling, highly-clickable designs. Since then, Facebook has introduced a plethora of powerful new targeting features and worldwide social network ads spend has increased by several billions of dollars—with Facebook bringing home the vast majority of that bacon. All that advertising means that the competition for users’ attention is hotter than ever.
Facebook Ads don't suck. But bashing them is great for marketing!
Enough. For the third week in a row I’ve just spent 2 hours on Hacker News commenting on the latest first-page post bashing Facebook Ads. Don’t be sorry for the poor guy defrauded by Facebook, however. He’ll do just great.
Content Marketing: letture della settimana (25-29.4.16)
Are you sure you want to delete your account? You'll lose everything, forever! Of course not!
Segnalibro: letture della settimana (28.3-3.4.16)
Are you sure you want to delete your account? You'll lose everything, forever! Of course not!
Lead Generation with Facebook Ads - The Definitive Guide
Lead Generation is a hot topic and every time I find myself discussing it on a call I wonder why I have not written about it yet on our blog. It’s a topic I am very passionate about and it is incredibly easy to generate leads using a Facebook ad campaign. So here I am, writing this valuable guide for you! Together we’ll see how you can bring your campaigns to the next level, and set up a winning lead generation process.
5 Visual Storytelling Tips To Power Your Content Marketing On Facebook
Home » Blog » 5 Visual Storytelling Tips To Power Your Content Marketing On Facebook Content is not a fixed resource. This means in the age of the Facebook “News Feed” overload, marketers and businesses can implement different strategies to make their content stand out and capture the attention of Facebook users. Actually, it’s becoming a necessity to be different.
5 Visual Storytelling Tips To Power Your Content Marketing On Facebook
This means in the age of the Facebook “News Feed” overload, marketers and businesses can implement different strategies to make their content stand out and capture the attention of Facebook users. Actually, it’s becoming a necessity to be different. Your Facebook audience, while procrastinating their commitments ahead of them, will take out a few minutes to scroll through their News Feed. Most likely, they’ll skip anything uninteresting.
Facebook Ads Suicide: 6 Deadly Errors to Avoid
I wish that this post could have been based on my observation of our customers’ mistakes. It is not. It’s based on errors I myself have made over the 5 years since Advertising was launched on Facebook in 2010. By repeatedly committing these 6 deadly sins, I’ve probably lost more than $250,000. Now that I’m well aware of them, I carefully steer clear of these mistakes but many other advertisers are still making them every single day.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Massimo
Contact Massimo, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack