Mathew Sweezey
As seen in:
Forbes,
Adweek,
Ad Age,
Observer,
Content Marketing Institute,
MarketingProfs,
Convince & Convert,
ClickZ,
Diginomica,
Blogarama
and
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Mathew Sweezey
AI-Driven B2B Marketing: Transforming Client Engagement Through Advanced Automation Techniques
By 2025, AI-driven businesses will account for 80% of all B2B sales interactions. This statistic underscores the transformative potential of AI and Automation in B2B Marketing.AI and automation are not just trends; they are becoming indispensable in B2B strategies. These technologies allow businesses to operate with greater efficiency, gain deeper insights into customer behavior, and deliver highly personalized experiences at scale.
How Context Marketing is Breaking Through Media Noise
Privacy Overview This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies.
Just Because You Have the Data Doesn’t Mean You Should Use It
Editor’s note: This is the third in a three-part series on what brands should do before entering Web3. Web3 does not solely represent a change in technological functions—there are also ethical ramifications to think about. As Web3 continues to develop, so does its ethos, along with how Web3 participants feel about the market, data privacy and collaboration.
The Best Way to Develop Web3 Savviness Is Cautious Participation
Editor’s note: This is the second in a three-part series on what brands should do before entering Web3. Brands building Web3 strategies understand by now that this new iteration of the internet brings a host of technical challenges. In my experience, the best way to develop tech savviness around Web3 is to participate first and build second.
Customer Experience Has Been Pretty Bad in Web3. Here’s What You Can Do About It
Editor’s note: This is the first in a three-part series on what brands should do before entering Web3. The short history of brand marketing in Web3 is not an auspicious one. While some projects have produced immense success, most have been total flops. Take the case of Warner Bros. and Nifty’s, which partnered to launch Matrix avatar NFTs in December 2021. The launch was, to put it mildly, glitchy: site crashes, failed purchases and confusing rules.
Coming soon
AUXILIARY a person or thing providing supplementary or additional help and support. Hello there. Welcome to Auxiliary. We offer expansive thinking and perspective on progressive ideas and topics. Topics that are integral to shaping a new era of business and innovating into a more inclusive future. Six years ago, Mathew Sweezey and I crashed a private luncheon hosted by The Economist. The panel — representing the leading brands in their markets — was discussing purpose-driven business.
Your candidate will screen you now! Questions organizations need to ask themselves in the new war for talent
Hiring is the new housing, and it’s a candidates’ market. A record 4 million people in the US quit their jobs in April alone, a phenomenon referred to as The Great Resignation. As NPR reports: People are leaving their jobs in search of more money, more flexibility and more happiness. Many are rethinking what work means to them, how they are valued, and how they spend their time. That means the design criteria for what constitutes “a great job” has fundamentally shifted.
Looking beyond experience to measure customer outcomes
By Mathew Sweezey and Dave Duke In recent years business leaders have eagerly embraced the importance of creating world-class experiences that lead to deeper customer relationships. While this evolution has been fruitful, new research shows that experiences are not enough if they don’t lead to the desired outcome. Customer Outcomes is the true customer goal and the next phase of customer experience. We will explain this today.
The Big Shift: A Prediction of What’s to Come Post-Pandemic
Change was coming all along, but the coronavirus has expedited a number of key facets of consumer behavior Our world has been upended and has gone virtual: Education, work and even casual hangouts with friends are now all conducted online. Yes, the world will eventually revert back to a physical interaction, but there will be serious lasting changes to all consumer behavior. Here is what we should expect.
Why context marketing will rule the next decade
By Mathew Sweezey, {grow} Community Member Wearing a t-shirt, slub jeans, and a new pair of sneakers, he said it first: “If content is king, context is god.” While I’d love to have been the first to utter those words, Gary Vaynerchuck beat me to it. But what is “context?” And why will context marketing revolutionize business in the next decade? Context is the reason why a person takes action.
Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media
Context Marketing Revolution (Hardcover) How to Motivate Buyers in the Age of Infinite Media By Mathew Sweezey Harvard Business Review Press, 9781633694026, 240pp. Publication Date: March 24, 2020 List Price: 32.00* * Individual store prices may vary. Description In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution.
Mat Sweezey's List of 103 Marketing Thought Leaders, by Category [Opinion]
Editor's note: This list was compiled by marketer Mat Sweezey based on his insights and opinions. It is not an official MarketingProfs list and does not necessarily represent our view of the industry. I stepped off stage at Dreamforce to a long line of people with questions. Some were asking for copies of my presentation, but a large majority simply asked for the names of other marketing thought leaders they should follow.
3 Valuable Marketing Reports That Look Beyond ROI
Marketers are increasingly on the hook for proving their value. Most marketers have elevated their reporting beyond campaign activity, to focus on revenue impact — the real goal. In fact, 72% of marketers say they report on revenue impacts. However, only 25% of all marketers are more than somewhat confident in those numbers. As marketing budgets grow, so too must our ability to show accurate value from those investments.
Marketing Thought Leaders: 24 to Follow
After speaking about the future of marketing at Dreamforce in 2015, I walked off the stage to a line of people with questions. As I worked my way through the line, the most frequently asked question was, “Who else should I follow?” I cited a lot of thought leaders in my speech, many of whom were new to the audience. They hadn’t realized there were so many amazing thought leaders. It wasn’t for a lack of people claiming to be thought leaders, but rather that the genuine ones are hard to find.
The 3 Keys To Creating Amazing Real-Time Experiences
Looking ahead in 2019, marketers expect their number one priority and challenge to be creating real-time customer experiences. This has many marketers racing to buy the required technology to create those real-time experiences. The truth, however, is that — while needed — technology is not a silver bullet. Everyone can buy technology, but it takes more than just a great tech stack to create memorable marketing experiences.
Electronic Propaganda Society on Apple Podcasts
9 episodes Winner of the 2019 Hermes Platinum Award for best Podcast Mini-Series** This nine part mini-series looking into the failure of marketing and what brands must do about it. This podcast was made for rebellious marketers and brands looking for new ideas to help them break through. Winner of the 2019 Hermes Platinum Award for best Podcast Mini-Series** This nine part mini-series looking into the failure of marketing and what brands must do about it.
The Four Foundations of a Best-in-Class Marketing Stack
Marketing technology has exploded. As of 2019, chiefmartech.com has found there to be over 7,000 marketing technologies, that is 45X more tools than we had in 2011! This leaves many marketers wondering, “What does a best-in-class marketing stack look like, and what should we be investing in tomorrow?” To give you some solid answers, we’ve looked at 4,100 brands from across the globe and found keys traits among performing marketing organizations.
Electronic Propaganda Society: Episode 6
23 min Breaking through in the Infinite era requires more than just a new idea of marketing, it the brand to find a way to stay in their audiences lives in new ways. Purpose is that way, and opens the brand up to a wide new world of possibilities. 23 min
Four Keys to the Future of Data-Driven Marketing
Data isn’t new; we’ve been using it for years. Big data, small data, social data — you name it. Data has even been deemed the “new oil.” We know data is already an essential tool in marketing — but the rules for how marketers obtain, leverage, and protect data is constantly evolving. Here are four keys marketers should keep in mind to help deal with those changes while they ready for the future of data-driven marketing. 1.
Salesforce Essentials: Instagram Accounts Small Businesses Should Follow
With all the places to find entrepreneurial inspiration these days, itâs easy to miss some of the best advice. Thatâs why itâs important to make sure your social feeds are on point when youâve got a precious few minutes of spare time. Weâre here to help! Here are 10 up-and-coming Instagram accounts that offer a welcome dose of energy, honesty, and inspiration for anyone in the #smallbiz community.
The Four Secrets To Becoming An Experience-Focused Brand
Today, 80% of customers say the experience a company provides is as important as its products and services, according to Salesforce’s State of the Connected Customer report. When consumers say “experience,” they are not necessarily asking for immersive or interactive ads; instead, they expect consistency, personalization, and convenience. These experiences include a variety of touch points — from a single digital ad, to an organization’s sales process, to product support.
The Future of Marketing in Five Stats
Every year around this time, marketers and business leaders use data to plan their upcoming year. It’s a time of embracing change. That’s a good thing, because there are a lot of major changes on the horizon. The future of marketing is not set in stone, but based on these five statistics, you can bet it’s going to be radically different from anything we’ve experienced before. 1.
How to Create Relevant Experiences by Unifying Data
Customers expect relevant experiences from brands. I know because while Iâm a marketer at Salesforce, Iâm also a customer myself. Recently, I was notified by my bank that my debit card had been compromised. I was a bit worried that someone had gotten into my account, but luckily, my bank proactively froze my card and locked my account.
The 30 Most Genius Content Marketing Examples of 2015
Content marketing is heading for exciting new territory in 2016. A new survey finds that 64% of PR and marketing pros will increase content marketing efforts in 2016. Content expert and author Ann Handley predicts that content marketing will truly “grow up” in 2016, as content strategists tell “bigger stories with a braver focus and a bolder voice.” Content made headlines in 2015 for greater adoption and better results.
Data transforms the success of digital advertising campaigns
Marketers don’t always know how to measure the effectiveness of digital ad campaigns. Often, they receive conflicting direction from their leadership — or from the industry — about gauging the success of marketing campaigns. Some industries, like healthcare, and B2B, are transforming how they measure and execute advertising campaigns.
Four Keys To The Future Of Retail In 2019
There have always been two retail seasons in my mind: the holiday season and everything else. In fact, nearly 20% of all retail sales happen during the holiday season. That condensed period of sales is unique and often sheds some light on much larger consumer trends. Taking into consideration this year’s holiday shopping data collected by my company, Salesforce, here’s a look at some of the major trends we might see play out in 2019.
SlideShare Is Dead. What Are the Alternatives?
In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama used the network to post his birth certificate.
Four Factors That Will Make Or Break Your Customer Experience
You know that customers want better experiences with brands, but new research gives that anecdote some serious bite. My company, Salesforce, recently conducted a study of over 6,700 customers and found that 80% agree the experience your brand creates is just as important as the product or service you are selling. Amazing experiences aren’t only good for the consumer; they are also great for business. Customers will pay more for a great experience. So, what makes a better customer experience?
Five Marketing Automation Tips For Small Businesses
Marketing automation has become a cornerstone of successful small businesses. According to a report published by Pardot (a Salesforce-owned company), in 2015, businesses that used marketing automation increased their revenue by an average of 34%. However, there is a very big difference between buying a marketing automation tool and knowing how to use it correctly.
The Value Of Chatbots For Today's Consumers
The global chatbot market was valued at over $190 million in 2016 and is only expected to grow in the coming years. Chatbots are here to stay, and it isn't hard to see why. According to a study by Aspect Software Research, 44% of consumers said they would prefer to interact with a chatbot over a human customer service representative. What may surprise you, though, is that baby boomers are playing a large role in the future of chatbot use.
Meet the Future of Marketing Automation
In 2016 and 2017, I worked with a team of researchers at Salesforce to determine the differences between high-performing marketing organizations and everyone else. One key finding stuck with me: High-performing marketing organizations use, on average, three times more tools to create a cohesive customer experience than underperformers. This explosion of tools and channels has drastically changed the role and scope of marketing.
President Trump And The Rise Of A New Public Relations Model
If you searched "election results" after the presidential election of 2016, the top result you would have been served by Google was a fake news story touting Donald Trump as the winner of the popular vote. According to backlink checker tool Monitor Backlinks, the story from 70news.wordpress.com had over 335 backlinks and 450,000 shares on Facebook. The official CNN election results page only had 321 backlinks and 40,000 shares on Facebook.
The Future of Marketing: 5 Marketing Megatrends for 2018
There is no doubt that we are in the next great Golden Era of Marketing. And with this new era comes an entirely new set of possibilities—along with commensurate consumer demands. Here are the five megatrends marketers need to be aware of as we move into 2018. Tesla sold three times as many cars as its closest competition, but spent just 1/190th of the advertising budget. Airbnb used native conversations within Craigslist to create its user base and expand its services.
The Open Mobile Summit 2017 - Brand Quarterly
The Open Mobile Summit is the world’s most influential event for Mobile Product, Marketing, and UX leaders.
Mobile Innovation Summit 2017 - Brand Quarterly
The Mobile Innovation Summit in San Francisco is the most important event on the calendar for those looking to utilize new technologies and digital capabilities within their mobile team. With companies such as The Walt Disney, Twitter, eBay and many more. Covering areas such as: The Mobile Innovation Summit 2017 will combine keynote presentations with interactive discussions and workshops.
Context Is The Secret To Growth For Modern Businesses
Over the past few years, three of the most disruptive businesses skyrocketed to success with almost zero advertising. Tesla, which launched its Model 3 in July 2017, reportedly spends $6 per car on advertising, yet it dominates the electric vehicle market.
How to Drive Intelligent, Personalized Consumer Engagement Using Data and AI
While low prices may have been marketers’ unique selling proposition in the early 2000s, to win business now — and into the 2020s — they will need to shift focus to a new USP. According to Walker Research’s “Customer 2020” report, customer experience will overtake price as a driving factor in consumer buying decisions by 2020.
69% of Consumers Prefer Chatbots For Quick Communication with Brands
The new consumer mandate is speed, and a brand new joint project between MyClever, Drift, Salesforce, and SurveyMonkey Audience has just found chatbots as fulfilling this very need. In the State of Chatbots 2018 research, it was found consumer feel chatbots are 35% better at answering both quick, and complex questions than applications. Furthermore: This need to provide fast service 24/7 isn't just a millennial mandate either.
The Future Is Now: How Chatbots Streamline Lead Gen and Sales
If you’ve never heard of chatbots — or don't think you've ever engaged with them in any way by now — you’re probably one of those people that doesn't spend much time online. Or perhaps you've never even realized when you were actually engaging with a chatbot. That's because chatbots are virtually everywhere. Today they're being used more and more to improve the customer experience in a pretty big way.
69% of Consumers Prefer Chatbots For Quick Communication with Brands
The new consumer mandate is speed, and a brand new joint project between MyClever, Drift, Salesforce, and SurveyMonkey Audience has just found chatbots as fulfilling this very need. In the State of Chatbots 2018 research, it was found consumer feel chatbots are 35% better at answering both quick, and complex questions than applications. This need to provide fast service 24/7 isn't just a millennial mandate either.
Marketing Budgets Continue Pivoting To Technology And Customer Experience
In many ways, marketing has been at the forefront of digital transformation.
5 Future Marketing Trends of 2018
Every year around this time we all step back to reflect and look forward. Moving into the New Year here are the five-mega trends shaping the future of marketing in 2018. Buckle up; we’ve got a lot to cover. 1. The Future of Marketing is Contextual It’s unfathomable to think a company spent 1/190th of the advertising budget of their closest competitor and outsold them by 3X, but that’s just what Tesla did. Mercedes Benz is an advertising powerhouse, yet was outdone by something more powerful, context.
The Future Of Marketing Requires A New Business Model, Not New Tactics
On May 27th, 2016, Tesla opened pre-orders for their Model 3, and within 24 hours, more than 200,000 customers had paid deposits to reserve their place in line — without the physical product yet existing. Tesla’s cost of advertising was only $6 per car — less than 1/90th of the ad cost of their closest price-range competitor.
5 Types of Freelancers: How Jobs and Work Are Changing
Look around any office these days, and it's likely that you'll see freelance workers—or at least see some of their work, even if they're located elsewhere and are working remotely. But not all freelancers have the same work structure. If you're hiring one, it's helpful to understand the different types. And if you are one, it's important to know how you want to use your skills.
Top 10 Brands US Consumers Feel Most Connected To
Consumers in the United States say Apple and Disney are the two brands they feel most intimately connected with, according to recent research from MBLM. The 2017 Brand Intimacy Report was based on data from a survey of 3,000 consumers in the United States age 18-64.
Launch a Content Marketing Program Quickly: A 10-Step Process
Remember when you worked for a company that seemingly took four forever's to commit to a course of action or to grant approval for a project? Head, meet desk. Sap on the bark of a Vermont maple in January had nothing on them. Indecision, internal power squabbles, poor protocols, and fear of finishing and "shipping" can paralyze some companies from making gains with their marketing initiatives.
How Augmented and Virtual Reality Will Change Marketing
Every so often, new and shiny marketing objects come along and become the subject of a great deal of hype about how they will change the world. The phenomenon is so typical, that Gartner developed a methodology to represent where each new promising technology is in the "hype cycle." Of course, some new technologies don't deliver, and yet others prove to be transformational. Usually, however, changing the world takes longer than initially thought.
The State of Social Media Video in Marketing: Benchmarks & Trends
The use of video in social media has exploded over the past few years, and marketers are getting their bearings on how to handle this medium on social channels. A study by Animoto asked 1,000 consumers what they want to see with regard to social video. It also surveyed 500 marketers to determine whether they are fulfilling those expectations.
How Retailers Should Prepare for the Holidays & What Social Media to Use
Retail marketers say developing content and promotions well ahead of time is the most effective thing that can be done to prepare for the winter holiday shopping season, according to recent research from Campaigner. The report was based on data from a survey of 100 retailers who are Campaigner clients. Some 62% of respondents say early development of marketing content and promotions is the most helpful approach for preparing for the holiday season.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Mathew
Contact Mathew, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack