If you were told “McG directed a horror comedy for Netflix that subverts home invasion tropes and is a certified blast,” would you believe it? Would you be shocked and awed? Of course. Netflix still doesn’t promote originals like The Babysitter as studios like WB or Universal might. I’d be surprised if anyone knew Brian Duffield’s script had even been snagged off the yearly screenplay Black List – but rescued it has been.
Every year, every film festival, some World Premiere comes out of nowhere to reveal itself as “the next big thing.” At this year’s Fantastic Fest in Austin, Texas, that title was Anna and The Apocalypse. This film is director John McPhail’s – wait for it – Scottish, Christmas-themed horror musical about coming of age during the zombie apocalypse. High School Musical meets Shaun of the Dead with a dash of Footloose. Sound fun?
In the necessary world of cinematic promotion, studios will do anything for publicity. Nowadays, it’s all viral internet campaigns and pop-up shops, but times weren’t always so simple. Without the internet, without VR experiences – without today’s “developed” advantages – marketing pros relied on much simpler means to drive their product. Maybe a music video featuring a movie character jamming with rockstars of the era? Maybe some dial-a-character telephone gimmick? An awards show skit?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".