Ever since it was announced in early November, the new Amazon adaptation of Middle-Earth has been generating a lot of reaction on the interwebs. For the most part, the main question people seem to have is, “Why?”“We have our perfect adaptation already!” the cry goes, referencing Peter Jackson’s iconic early-2000s film trilogy.
As an 11-year-old, Becky Anderson Wilkins remembers waking up in the middle of the night and rushing to her grandfather’s pharmacy and bookstore in downtown Naperville, Illinois. A cigar humidifier had caught fire and the entire storefront, which had been in the family since 1875, was ablaze. “We went down in the middle of the night to see it burning,” she recalls, describing how the bug spray would ignite and fly out of the windows.
I have never been a fan of horror. I do like the occasional scary movie or thriller, as long as it’s done well and not much worse than PG-13. But true horror—with its macabre themes and violence and gore—has never appealed to me very much. When I have limited time to consume entertainment, I prefer not to spend it watching someone get gruesomely dismembered. That is, until 2016, when a little television show called Stranger Things came along.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".