It’s not uplifting to chat with cybersecurity experts these days, because our most sensitive data is not safe. Sure, the businesses, government agencies and others that have our private information try to protect our valuables. They smack away lots of attempts by bad guys to grab our data. But, ultimately, many of the defenders end up buckling, just like credit reporting agency Equifax recently did with Social Security numbers and other data on 143 million people. Why haven’t they done better?
Up to 143 million Americans may have had their personal data stolen in the Equifax data breach. Equifax’s controversial handling of a massive data breach is starkly similar to the aftermath of a much earlier incident involving another Georgia based company. The other company, then known as ChoicePoint, was once part of Atlanta-based Equifax. The parallels raise questions about disconnects between businesses that are breached and consumers harmed by exposure of their sensitive personal information.
Tell me if you think you already know this: An Atlanta area company with a horde of sensitive personal information lands on the hot seat for letting bad guys get consumers’ secrets. Consumers complain the company waited too long to warn them, didn’t have its act together when it finally did and then offered inadequate protections. Federal investigators dig into questions of insider trading because top executives sold company stock after the breach was discovered but before it was disclosed.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".