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Matt Tidwell

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Articles

The PR Silence Around Princess Kate’s Well-being Fuels Frenzy About Photo Mishap

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By Terry Flynn, Alex Sevigny, Wemimo Onikan, Matt Tidwell
| IABC
Positive public reaction was probably top of mind for Kate Middleton, the Princess of Wales, when she purportedly engaged in some homespun editing of a a family picture that has landed her in the international media’s bullseye. While some might consider the brouhaha surrounding her alleged photo editing mishap a tempest in a teapot, it teaches an important lesson on the value of employing strategic public relations counsel to build trust and transparency and avoid creating a media crisis.
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What Does the Next Generation Need to Succeed?

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By Matt Tidwell, Pamela Bourland-Davis, Elizabeth Toth, Howard Krais
| IABC
Founded in 1973, the Commission on Public Relations Education (CPRE) provides recommendations on public relations education for universities and professional associations around the world. CPRE’s latest signature report, “Navigating Change: Recommendations for Advancing Undergraduate PR Education,” offers an in-depth look into what’s needed and expected of educators and practitioners when it comes to guiding the next generation of PR professionals.
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