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Matt Tutt on Muck Rack

Matt Tutt

(He/Him)
Spain
As seen in: Search Engine Land, HospitalityNet, Practical Ecommerce, Hotel Online
Covers:  SEO, Digital Marketing, PPC, Sustainability
Trying to amplify the voice of anyone speaking out about climate change & biodiversity collapse, and/or the implementation of degrowth systems + rewilding!🌱

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Contact Matt, search articles and posts on X, monitor coverage, and track replies from one place.

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Articles

Climate change SEO survey: Making the web more sustainable Original

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By Matt Tutt
| Search Engine Land Verified
In November, I conducted a survey aimed at SEO professionals, delving into their perspectives on climate change. This article unpacks the survey results, highlighting key findings and offering practical advice for SEO professionals looking to impact the environment positively. But first, let’s explore why the link between SEO and climate change matters.
Open in Who Shared View Duplicates (3) Issue with article?

How to optimize your content for social: Facebook, Slack and X

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By Matt Tutt
| Search Engine Land Verified
We all know what’s involved in crafting the perfect, most SEO-conscious article for the web. But how many of us really think about those crucial next steps – sharing them in the right communities to help ensure they reach our target audiences? This part of the post-publishing process is vital to ensure that you’re amplifying the content you create and should help it reach a wider chunk of your audience.
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Is your brand guilty of greenwashing in your Google Ads? Original

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By Matt Tutt
| Search Engine Land Verified
Greenwashing happens when a company tries to trick customers into thinking they’re environmentally friendly to attract their business. It can happen on purpose or by mistake due to poor planning and lack of awareness. Many big brands, from Nestle to Starbucks, have been caught greenwashing. It’s a prevalent problem within some industries, such as fast fashion.
Open in Who Shared View Duplicates (2) Issue with article?
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