Here are the complaints I saw about the NBA playoffs: too few games were close; the close games didn’t matter because too few series were ever in doubt; the tight series didn’t matter because the Finals were destined to be a rubber match between the Cavs and Warriors; the Cavs’ presence didn’t matter because a team that went 73-9 last year added Kevin freaking Durant.
SB Nation headquarters hosted our annual NFL meetings last week — an event during which the greatest football minds of the era gathered in a room to brainstorm the upcoming NFL season. However, our biggest “Eureka!” moment had nothing to do with football. Steven Godfrey — The Most Interesting Man of SB Nation -- introduced us to the magical combination that is cold brew coffee mixed with coconut La Croix. Let’s pause a moment.
As the Warriors have raced to a 2-0 lead in the NBA Finals, anyone hoping for a competitive series has mumbled the only analysis necessary: the Warriors won 73 games and then added Kevin freaking Durant. (We said it last July, too, but it’s so much more terrifying and hopeless under the klieg lights of the Finals.) So, in the interest of imagining a competitive NBA Finals, let’s give the Cavs one more superstar.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".