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Matthew Briggs on Muck Rack

Matthew Briggs

As seen in: The Telegraph, ACS Publications, Daily Herald, This is Money, MedCity News, Lexology, medRxiv, O'Dwyer's PR News, Road CC, Insider Media and
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Articles

Why Cybersecurity Is Now Central to the Patient Experience

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By Matthew Briggs, Ariel Burch Novak
| MedCity News Verified
With 15+ years of agency and in-house PR, Matthew Briggs works closely with teams to plan and execute integrated communications strategies across PAN’s B2B technology and healthcare portfolios. Strategic planning, crisis communications, narrative building and executive communications round out just a few of his areas of expertise for clients that include PointClickCare, Quanterix and Loyal Health.
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Turning Cybersecurity Resilience Into Healthcare’s Biggest Advantage  - Healthcare Business Today

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By Matthew Briggs, Ariel Burch Novak
| Healthcare Business Today
As healthcare technology continues to evolve, cybersecurity is no longer just a back-office concern. It’s central to how patients experience, evaluate and ultimately trust their healthcare providers. Yet, despite healthcare organizations investing heavily in cybersecurity infrastructure, public trust in these systems remains fragile. According to a recent PAN survey of 1,000 U.S. adults, 89% reported being concerned about the security of their protected health information (PHI).
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Pressure Testing Your Brand-to-Demand Strategy in an Election Cycle

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By Matthew Briggs, PR RFPs, RFP Type
| O'Dwyer's PR News Verified
Healthcare marketers are stepping up their integrated game. We’re seeing it across our client base and industry sectors. A decade ago, you may have seen a singular marketing function managing content, social media, creative and even PR. But today, marketing stacks are flush with skillsets spanning operations, product, brand and even specialist functions. And it’s not only health tech vendors. It’s providers too.
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