Matt McGee is Editor-In-Chief of [Search Engine Land] (http://searchengineland.com) and [Marketing Land] (http://marketingland.com). He's been writing for Search Engine Land since February 2007, first as a columnist and then joining the staff as Assignment Editor in September 2008. He was promote...
Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility
This is one of the most common questions small business owners and new bloggers ask. Blogging is uncharted territory. What should I write about? How often do I need to write? How long should a blog post be? Good questions all, but I’m focusing on the last one in this post. First, though, I need to share my perspective on what a business blog is.
Multiple author blogs … Multi-topic blogs … Blog/Web site convergence … these are a few of the emerging blog trends that Darren Rowse recently identified on ProBlogger.net. I agree with him on all counts. I’d also like to suggest a sixth trend be added to the discussion: Hyperlocal blogging, which I wrote about briefly last month: Local Blogging: Donâ€™t Forget the Local Stuff. Hyperlocal blogs are also known as city or neighborhood blogs.
Matt McGee is the director of Sonrise Mountain Ranch (SMR), a Christian family retreat center in Colorado. After serving as an Air Force pilot for several years, Matt received a Master of Divinity from Denver Seminary. In 2004, Matt and his wife, Chantal, founded SMR where they serve with their six children.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".