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Mat Zucker on Muck Rack

Mat Zucker

New York, Township Valley
As seen in: Cidiot, Rising - Conversations with Leaders On Their Way Up, Apple Podcasts, LinkedIn, Illumination, Medium, The Startup, Forbes, Ad Age, Content Marketing Institute, MediaPost, MarketingProfs and
Covers:  marketing, advertising, creativity
CMO @prophetstrategy. Fmr. OgilvyOne CCO. Host: Cidiot.com & Rising | Career lessons: amzn.to/2KK8e0F 🏳️‍🌈🦮🧑🏻‍🌾🎤✡️

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Mat Zucker’s Biography

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Blogger, copywriter, creative director and content developer for publications, focused on marketing, creativity and advertising. Creator of Hindsight video career series.

Mat Zucker’s Journalist Portfolio

Waiting for Yahoo! - Forbes

Waiting for Yahoo! - Forbes

If you were around in the nineties, you certainly knew and probably liked Yahoo! Who didn't? The brand had a …

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India Travel: Delhi Belly at Best - The Faster Times

India Travel: Delhi Belly at Best - The Faster Times

Food + travel piece about allergies and traveling India.

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Articles

There’s No Digital Marketing Strategy Without an About Page

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By Mat Zucker
| Brandingmag Verified
Are you ignoring a key brand ambassador that never sleeps? “About” is one of the most viewed pages on a company’s website, yet marketers typically fail to prioritize and update it. They miss a critical opportunity for meaning and sometimes even dilute brand performance. A website is a 24/7 storefront, often the only one a company has. Externally, it organizes the messy insides: the crazy architectures we need to simplify for customers.
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B2B Needs A New Playbook For Events

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By Mat Zucker
| MediaPost Verified
by Mat Zucker , 63 minutes ago The latest High Growth Study from Hinge confirms that B2B events are a keystone for building the relationships that drive business. That’s especially true in professional services, where it’s not uncommon to invest 25% or more of the marketing budget toward conferences and seminars. Bringing more to, and getting more from, all kinds of events is a top priority today. After two years of experimentation as a CMO, here’s what I’ve found works best. Prioritize intimacy.
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Prophet Appoints Mat Zucker to Lead Global Marketing Function

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By Mat Zucker
| The Consulting Report
Prophet has appointed long-time executive Mat Zucker as Chief Marketing Officer, formalizing a role he has held on an acting basis for the past two years. The appointment follows Zucker’s leadership of the firm’s recent brand repositioning as The Uncommon Growth Company and his efforts to strengthen Prophet’s marketing platform during a period of expansion.
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