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by Maureen Dawson , Op-Ed Contributor, 5 minutes ago For President Trump and his most ardent supporters, the election was not over when major news outlets called the race for his competitor, Joe Biden, on November 7. Nor was the election over for the journalists covering the administration's court challenges. Most news consumers, on the other hand, redirected their attention. Before the election ended, news consumption was at a peak.
Multi-device, multi-purpose, one connected consumer: Uncovering the value of multiple screens for online content and advertising Cortney Henseler, Andrew Consky and Maureen Dawson This paper reports on research in North America by AOL, the media company, into how consumers access online content via computers, tablets and smartphones.
Beyond the Buzz: Meaningful metrics for branded content Maureen Dawson and Matthew Sharp This paper explains how AOL, the media corporation, developed a new research methodology to measure the performance of branded content. Beyond the Buzz: Meaningful metrics for branded content Maureen Dawson and Matthew SharpAOL Background The emergence of digital branded content has had a dramatic impact on the way brand marketers think about their online advertising strategies. Media publishers...
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.