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Max Altschuler on Muck Rack

Max Altschuler

  • Founder and General Partner, GTMnow
San Francisco
As seen in: GTMnow, LinkedIn, Hubspot Blog, Harvard Business Review, Observer, Money, BusinessDay Nigeria, gtmnow.com, SalesPOP!
GP @GTMfund - early stage fund w/ 350+ GTM Exec LPs - backing @Armada_ai, @ollama @Get_Writer, @Owner, @TrustVanta, @paid_ai, and more.
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Articles

Explore Venture Capital | Podcasts, Videos, Articles | GTMnow

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By Sophie Buonassisi, Max Altschuler
| GTMnow
GTMnow is a media platform that shares how the best in tech build, scale and invest. For founders, operators, and investors, the Network offers access to content and possible curated event invites.
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Does Swag Work as a Sales Tool? (Here’s What the Data Says)

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By Max Altschuler
| GTMnow
It’s a healthy question and one that has strong opinions on both sides… Does swag work? Promotional products (AKA swag, tchotchkes, freebies, branded merchandise, you name it) have been around for some time. In fact, they date all the way back to George Washington’s campaign in 1789. More recently, companies have started to integrate swag into their sales sequences, driving healthy growth for the entire industry. And by “healthy,” I mean $23.3B annually, nearly double what it was a decade ago.
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VC: Your First VC Meeting Will Be Agent-to-Agent | Auren Hoffman (Flex Capital)

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By Max Altschuler
| GTMnow
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Auren Hoffman (Flex Capital) joins the GTMnow podcast to share some of the most contrarian takes in tech today, from why AI moats are gone, to why your next VC meeting will be with a bot, to why AI is secretly going to trigger a baby boom. Auren Hoffman is the founder of Flex Capital, SafeGraph, and LiveRamp. He’s an early backer of Replit, Perplexity, Rippling, Vercel, Coinbase, Chime, and AppLovin.
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