Maxine Bremner

By Maxine Bremner, co-founder of Hive19 Starting a business as a woman comes with its own set of challenges. The business world hasn’t always been set up with women in mind, which can make it harder to find the right advice or support. The good news is that, over the years, I’ve found that the hurdles we face do have solutions, and the sooner you know them, the better.

Have you ever felt a genuine connection with a brand? It's more than just the products or services they offer. It's a sense of familiarity, even affection.What drives this loyalty, this pull we feel towards certain brands? The answer lies in brand archetypes.It's not just about reaching the right demographic; it's about connecting emotionally. The main ingredient behind these businesses' success is marketing to the right audience.

Skip to content Maxine Bremner MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. But with so many tools and platforms available, it can be challenging to determine which ones are best suited for your business. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you. What Is a MarTech Stack?