Skip To Main Content
Minter Dial on Muck Rack

Minter Dial

London
As seen in: Leadership, Brand Strategy & Transformation - Minter Dialogue, Medium, Business Insider, Forbes, Issuu, Computer Weekly, Buzzsprout Podcast Community, MarketingProfs, Convince & Convert, Chief Marketer, The Duct Tape Marketing Podcast and
Covers:  leadership, brand strategy, new technology, innovation, social media marketing, brand building, empathy, WWII, joy of padel, padel tennis, padel
Doesn't Cover: legal, logistics,
Storyteller, speaker, author & filmmaker @LastRingHome, @Heartificial #Empathy. Padel enthusiast.
Back to Minter Dial’s profile

Minter Dial’s Journalist Portfolio

View as a grid

Futureproof Your Marketing: Minter Dial on Marketing Smarts [Podcast]

Futureproof Your Marketing: Minter Dial on Marketing Smarts [Podcast]

MarketingProfs — In the face of technological disruption, some businesses become obsolete and others are able adapt. From the outside looking in, it can be difficult to see why either outcome occurs. The key to navigating disruption in your industry is mindset, according to digital marketing expert Minter Dial, who maintains that there are specific mindsets businesses need to embrace if they are to stay relevant.
Who shared?

How to futureproof your business

How to futureproof your business

Bytestart — There's never been a more exciting time to be an entrepreneur, the amount of new options and opportunities can also feel overwhelming. Moreover, your customer has become ever more fickle and mistrustful of how companies operate and what they promise. So how do you futureproof your business in the face of so many choices and a changing landscape?
Who shared?

Thought-leaders' tips on being a successful sales leader

Thought-leaders' tips on being a successful sales leader

Sales Initiative — Being a sales leader can be a tricky business. Managing people, budgets, objectives, targets, crises and opportunities all throw up their own unique challenges and require different skills and mindsets to navigate successfully. It can be critical to the direction and success of a sales team or business to get your leadership style and skills right.
Who shared?

How Minter Dial Is Disrupting the Social Landscape | Convince and Convert: Social Media Consultin...

How Minter Dial Is Disrupting the Social Landscape | Convince and Convert: Social Media Consultin...

Convince & Convert — When you hear the word " disruption ", what do you envision? An interrupted conversation? A new technology? Many social pros consider disruption to be a new platform that requires a change in budget and perhaps an intern to man the helm until you can work it into the rotation.
Who shared?

Self-driving: What business leaders need to know right now

Self-driving: What business leaders need to know right now

Real Business — In terms of setting the record right, we should start with understanding the gradations between assisted and fully autonomous vehicles. There is a generally accepted scale that goes from level 0 to level 5, first published by the automotive standardisation body, SAE International (formerly Society of Automotive Engineers).
Who shared?

What forces are threatening to disrupt your business?

What forces are threatening to disrupt your business?

HR Zone — Time and again, we see digital transformation programmes failing (84% of all programmes do so, according to PulsePoint research). The failure is in part because of the changing and complex nature of the disruptive forces, but the bigger challenge is with figuring out the necessary soft tissue cultural shifts and adopting the right mindset.
Who shared?

SPOS #596 - Future Proof With Minter Dial

SPOS #596 - Future Proof With Minter Dial

mirumagency.com — Welcome to episode #596 of Six Pixels Of Separation - The Mirum Podcast. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #596 - Host: Mitch Joel. Back in early 2002, when I first got started...
Who shared?

Futureproofing Your Business

Futureproofing Your Business

Tempus Magazine: Issue 53 — Insider Tips and Tricks for Aspiring Entrepreneurs
View PDF Who shared?

The Energising Disruption of Energy Storage - Disruption Hub

The Energising Disruption of Energy Storage - Disruption Hub

disruptionhub.com — To harness the full potential of renewable energy, it needs to be available on demand Minter Dial, president of The Myndset Company, lays out the case for investing in new ways of storing this energy. There are some technologies that tend to get all the press and hype.
Who shared?

Building Mobile Apps That Solve Pain Points: 3 Tips - Chief Marketer

Building Mobile Apps That Solve Pain Points: 3 Tips - Chief Marketer

Chief Marketer — Before you start building a mobile app or website, it is important to understand what your customers need. How are you solving their pain points and how could your app or the mobile version of your site bring value to them? Consider the following criteria as you choose development partners and build your mobile experience.
Who shared?

How to adjust your vision of new tech, data marketing and business growth

How to adjust your vision of new tech, data marketing and business growth

GMA Talkback — Is your problem that you have too much data or you don't have enough data? Which would you think is worse? This problem is hugely symptomatic of our times. If you take the issue of national security (run by the GCHQ in the UK, NSA in the US, STR in France...), the overseeing bodies are besieged by a deluge of data - too much, too fast and too meaningless.
Who shared?

The Risk of Being A Pure Player Isn't What You Think!

The Risk of Being A Pure Player Isn't What You Think!

Computer Business Review — Add to favorites At the end of June 2017, seven of the world's 10 top valued publicly traded companies were tech companies. They are virtually all relative newcomers (excluding Microsoft and the reincarnated Apple). Some of these are pure players, but whether a technology or pure player, even these companies are not immune to disruption.
Who shared?

The key mindsets to make your business futureproof

The key mindsets to make your business futureproof

futureproofingcomms.co.uk — A guest article by Minter Dial. As a veteran marketer, I shudder at the ways my inbox gets filled with unsolicited, impersonal and pushy emails. The bad practices range from vapid content, spelling mistakes and evermore clickbaity titles, to increasing frequency of emails (in response to lower
Who shared?

Digital Experience Blog | Why You Should Future-Proof Your Ethics to Future-Proof Your Business M...

Digital Experience Blog | Why You Should Future-Proof Your Ethics to Future-Proof Your Business M...

blogs.adobe.com — Today's busi­ness land­scape is defined by para­dox­es and con­tra­dic­to­ry forces. Con­sumers demand per­son­al­i­sa­tion, but wor­ry about pri­va­cy. Mar­keters scram­ble to meet acqui­si­tion tar­gets, even as they strug­gle to main­tain cus­tomer loy­al­ty. Audi­ence inter­ac­tions hap­pen at scale, mil­lions of times per minute, yet those moments are also becom­ing more inti­mate.
Who shared?

Social Media Today

Social Media Today

socialmediatoday.com — If you are presently considering enhancing your digital marketing strategy, you need to know that the path will likely be tricky (a) if the top brass doesn’t fully endorse and embody digital, (b) the other departments are not involved and (c) you haven’t evaluated the basic infrastructure and capability needs.
Who shared?

5 Ways Sales Can Stay Human While The Rest Of A Company Automates

5 Ways Sales Can Stay Human While The Rest Of A Company Automates

Business Insider — To the extent companies need to focus on continuously improving productivity, the salesperson's role - especially in a Business-to-Business environment - will need to evolve to foster greater trust with the client. This sense of trust must be earned by providing value-added service and services, beyond the mere product. The salesperson and his/her support team will need to master new channels of communication, carefully segmenting the client base, to provide indispensable, coordinated and real-time advice. The ideal salesperson in the future will need to have, more than ever, an attitude that unites an unwavering willingness to learn and adapt with an obsessive focus on the client.
Who shared?

Convictions of Minter Dial - How brands need to transform to succeed

Convictions of Minter Dial - How brands need to transform to succeed

www.youtube.com — This film was produced by Robin Block of Red Sky Vision (www.redskyvision.com), in conjunction with Simply Communicate, ahead of a keynote speech I am making at the IABC Conference in Paris (22 October 2012). In this film, I talk about my convictions about how management needs to embody the change they want to see happen in the organization. How brands need to "be" in the way they communicate across all the channels and to the different stakeholders (clients, current and future employees and shareholders). What needs to happen inside organizations for digital marketing to succeed.
Who shared?

Professional, Personal and Private - Getting your brand's privacy settings right | Minter Dial, T...

Professional, Personal and Private - Getting your brand's privacy settings right | Minter Dial, T...

www.brandchannel.com — Professional, Personal and Private - Getting your brands privacy settings right | Minter Dial, The Myndset Company
View PDF Who shared?

The Brand University | Minter Dial and Eric Mellet, The Myndset Company | brandchannel.com

The Brand University | Minter Dial and Eric Mellet, The Myndset Company | brandchannel.com

www.brandchannel.com — The Brand University ™ -- How to make a sustainable, successful brand.Executive Summary: The world of branding has, over a very condensed period of time, undergone a virtual and very real revolution as far as both the consumer and the employee are concerned. The challenge that companies are now facing is how to adapt effectively and efficiently to several convergent paradigm shifts. This white paper reviews some of the major changes and raises questions about the implications for today's leaders. This paper's position is that, more than ever before, companies need to evolve into Learning Organizations1 and that instituting a company-wide Brand University ™ can offer a compelling way to accompany such a change.
Who shared?

AI and trust: How smart use of data can transform the workplace

AI and trust: How smart use of data can transform the workplace

Raconteur — How much confidence do you have in artificial intelligence and data? We have reached a tipping point when it comes to AI and trust in the workplace. That's if the findings from a recent Oracle report are to be, well, trusted.
Who shared?

Artificial Empathy or Coding of Empathy into Machines | Analytics Insight

Artificial Empathy or Coding of Empathy into Machines | Analytics Insight

Analytics Insight — Artificial Empathy or Coding of Empathy into Machines Normally we humans thrive on empathy as we are social creatures. We like to think that we are logical creatures. In truth, our emotions govern a large part of our intelligence. Have this thought cross your mind, does artificial intelligence need empathy?
Who shared?

Turning hope into action: Open platform and open mind with Katz Kiely's Frontline.live | Modo25

Turning hope into action: Open platform and open mind with Katz Kiely's Frontline.live | Modo25

modo25.com — One of the guest panellists from our 'Pros and cons of inhousing your digital marketing' fireside chat has written this timely post on COVID-19. Minter Dial shares his thoughts on the situation and on Katz Kiely's Frontline.live app. During the Covid-19 crisis - that has been a shared experience around the globe - people and companies have reacted in hugely different ways.
Who shared?

When Purpose and Podcast Come Together.

When Purpose and Podcast Come Together.

wearelikeminds.com — This is a guest post by author, futurist and podcaster, Minter Dial As we hopefully begin to wind down the most severe part of the lockdown, the question now becomes what next? Only through anecdotal evidence, I've seen how some people have been questioning the meaning of the whole pandemic.
Who shared?

Empathy in Artificial Intelligence

Empathy in Artificial Intelligence

Forbes — What do you think when someone asks you about empathy? Do you struggle to find its meaning or does it come to you naturally? In the age of artificial intelligence, do our AI systems need empathy? If so, what are some use cases where empathy can be most helpful in AI Systems? Humans are social creatures.
Who shared?
Show More