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Victoria McNally on Muck Rack

Victoria McNally

Verified
New York
As seen in: AdExchanger, Cynopsis Media, Medium, The Atlantic, Bustle, IndieWire, Polygon, Syfy Wire, Nerdist, The Mary Sue, AlterNet, MENAFN and
Associate Editor at @AdExchanger, yadda yadda views are my own She/her | avi by @kendrawcandraw

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Articles

For CTV And Video, The Most Obvious Contextual Audiences Don’t Always Produce The Best Results

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By Victoria McNally Verified
| AdExchanger Verified
Let’s say you’re developing a connected TV marketing campaign for Nike. You’d probably have the most success buying ad inventory against an NBA game or some other live sporting event, right? Not so, Qortex CEO and founder Zack Rosenberg told me. According to his company’s internal research, Nike ads actually perform four times better against cooking content than they do against basketball content.
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4 Blocks Zero - Cynopsis

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By Victoria McNally Verified, Alyssa Boyle Verified
| Cynopsis Media Verified
Women are less represented in television than they used to be – both in front of and behind the camera. That’s according to the latest “Boxed In” study by the Center for the Study of Women in Television and Film at San Diego State University, which tracked more than 2,500 characters and 3,600 credits during the 2025-26 television year.
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How Telemundo Retained The Fans They Brought In For The World Cup

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By Victoria McNally Verified
| AdExchanger Verified
According to Telemundo, one out of every two people who watched the 2026 FIFA World Cup this year tuned into the network’s Spanish-language broadcasts rather than the English-language version on Fox. That level of viewership is a huge feat, considering that Hispanics only make up 20% of the US population. So how did Telemundo reach so many people outside of its core audience?
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